Role overview
The Search Marketing Specialist is tasked with developing and executing search engine marketing strategies to enhance online visibility and drive web traffic. This role involves optimizing websites for search engines using SEO techniques, managing PPC campaigns, and conducting keyword research to identify opportunities for increased online presence. The specialist analyzes performance metrics to measure the success of campaigns and adjust tactics as necessary. Additionally, they stay updated on industry trends and changes in search engine algorithms to ensure compliance and best practices. Creative problem-solving and critical thinking skills are essential for troubleshooting issues and improving campaign performance. Strong communication skills are also key for collaborating with content creators and graphic designers to develop cohesive marketing campaigns.
Annual Salary β 2025
Average Salary $61,050
Junior Level
$36,630 - $48,840
Experience: 0-2 years
Middle Level
$48,840 - $73,260
Experience: 3-5 years
Senior Level
$73,260 - $109,890
Experience: 6+ years
Estimated Take-Home Pay
Expected monthly income after standard tax deductions (approx. 20%)
$4,070
Hourly Rate
$24.95 - $33.75 per hour
Based on 40-hour work week, rates may vary by region and company
Healthcare
Comprehensive medical, dental and vision insurance coverage for you and your family
Approx. $4,274 per year
Annual Bonus Range
Typical performance-based annual bonus range
$6,105 - $9,158
Equity Bonus
Company equity compensation based on local market standards and company policy
Up to $6,105
Total Housing Budget
Recommended monthly spending on rent/mortgage and utilities
Up to $1,000
Retirement Savings Target
Recommended monthly retirement account contribution
$800
Recommended Emergency Fund
Financial safety net for unexpected expenses and life events
$15,263 - 30,525
Monthly Savings Targets
Recommended amount to set aside each month for your financial security and future goals
Approx. $1,500
About Salary Data
Our salary data is compiled from trusted sources including:
Additional market insights from:
Note: Salary ranges are approximate and may vary based on location, experience, skills, and other factors. Data is regularly updated to reflect current market conditions.
Currency rates updated: Feb 27, 2025, 00:02 UTC
