I am a senior performance marketer with over 10 years of experience managing more than €40 million across native and paid media platforms. My expertise lies in high-volume scaling on platforms such as Taboola, Outbrain, MGID, Meta, Google, and TikTok Ads. I have a proven track record of lifting ROAS above 3, cutting CPL by up to 35%, and driving full-funnel growth for DTC and lead-generation brands in various verticals including health, pet care, and finance. I am remote-ready and equipped with a complete asynchronous workflow along with a tested creative testing framework. My core strengths include native advertising at scale, creative testing, funnel segmentation, and data-driven optimization. I am skilled in cross-channel synergy, combining native, social, and search strategies to maximize results.
Led €250 K+/mo spend across native and social platforms with ROAS 3-4. Designed acquisition funnels for 15+ markets, lifting CVR +28% via localized angles. Orchestrated 200+ creative tests; cut CPA -30% by rapid CTR/LP split testing. Built scalable cold/warm retargeting playbook, increasing average LTV +22%.
Managed €100 K/mo cross-network spend on health and education offers; kept CPL < €5. Grew lead volume from 800 to 2,200 MQLs/mo while sustaining ROAS 3+. Automated KPI dashboards to monitor ad fatigue and placement ROI. Drove 3 M+ impressions/day with avg. 1.9% CTR via headline/thumbnail iterations.
BBA in Marketing & Digital Strategy
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