Itzel Camacho Flores
Itzel Camacho Flores

Project Manager

Actively looking · Member since 22 Sep 2025
Message
Location
Spain
Desired salary
from 30 USD/hourly
Work preference
Full Time
Experience level
Not set

About

Professional summary

I am a results-driven professional with over a decade of experience in the spirits industry, adept at leading cross-functional teams and delivering complex, global initiatives on time and within budget. My expertise lies in leveraging innovation, agility, and proactive risk management through agile execution and strategic cross-functional collaboration. Throughout my career, I have successfully managed high-value projects across multiple regions including EMEA, the Americas, and Europe, consistently achieving on-time delivery and exceeding business goals.

I have a strong background in both Waterfall and Agile methodologies, having led projects using rigorous planning, phased execution, and Scrum-driven sprints. I excel at fostering collaboration among diverse stakeholders, including marketing, operations, commercial teams, and supply chain partners, to align strategies and accelerate decision-making. My approach emphasizes continuous improvement, workflow redesign, and enhanced information delivery to reduce manual effort and improve stakeholder engagement.

In my recent roles, I have managed global e-commerce launches, innovation portfolios, and packaging optimization initiatives, driving significant cost savings and revenue growth. I am skilled at orchestrating cross-functional teams of developers, QA engineers, and business analysts to deliver shippable features and maintain site reliability. I also have experience implementing governance frameworks, stage-gates, and KPIs to ensure projects meet quality, budget, and timeline targets.

I am passionate about process improvement, leadership, and fostering a culture of continuous learning and innovation. My ability to communicate effectively across cultures and regions has enabled me to manage projects in Spain, Mexico, Germany, the USA, and the Netherlands. I am fluent in English and Spanish, which supports my global perspective and cultural agility.

I hold a Master’s degree in Project Management from EAE Business School in Madrid and a Bachelor’s degree in Industrial Design from Universidad Anahuac in Mexico City. I am proficient with project management tools such as Microsoft Project, Smartsheet, Trello, and familiar with PMBOK frameworks, Six Sigma basics, and Scrum foundations. I am eager to continue leveraging my skills to drive impactful projects and contribute to organizational success.

Skills

12 capabilities

Experience

Career history

Senior Commercialization Planner Suntory Global Spirits

Led cross-functional stakeholder collaboration across EMEA, driving successful, on-time delivery of 100+ high-value projects through rigorous Waterfall planning, phased execution, and proactive risk mitigation. Oversaw Innovation, Renovation and Market Extension projects, aligning cross-market strategies and accelerating execution via close partnership with regional teams and leadership. Fostered strategic collaboration with S&OP teams by providing timely pipeline updates that enhanced visibility and accelerated decision-making. Championed a culture of continuous improvement by redesigning workflows and refining information delivery methods, reducing manual effort and improving stakeholder engagement through clearer, more actionable insights.

E-commerce Project Manager Scalefast – now ESW

Spearheaded the end-to-end delivery of approximately 10 global e-commerce stores, achieving launch timelines of 1–2.5 months and ensuring continuous site reliability through Scrum-driven sprints, automated CI/CD pipelines, and proactive maintenance cycles. Led 10-member cross-functional teams of developers, QA engineers, and business analysts, conducting daily stand-ups and coordinating with internal and external stakeholders to improve on-time delivery consistency and reduce resource allocation conflicts. Orchestrated end-to-end agile planning in a fast-paced environment — defining scope, mapping product roadmaps, and tracking KPIs — to deliver shippable features every two-week sprint and fuel continuous process and product innovation.

Global Innovation Manager Spirits Zamora Company

Led the end-to-end launch of projects in Zamora’s Spirits Innovation Portfolio across Germany, USA, Mexico, and the Netherlands — achieving 100% on-time delivery and driving early market expansion — by aligning Global Marketing, Operations, and Commercial teams on project evaluation, optimization, and execution. Drove a 25% increase in international revenue over a two-year period by launching approximately 20 targeted innovation projects within a €460K annual budget and optimizing go-to-market strategies. Architected and implemented a robust Innovation Process aligned with top-management expectations — establishing clear governance, workflows, and stage-gates to deliver projects on time, within budget, and at target quality levels.

Innovation & Brand Change Manager DIAGEO

Led innovation, cost-optimization, and extension projects by defining and owning customer-aligned cost, quality, and speed KPIs; orchestrating cross-functional collaboration to accelerate launches and elevate product standards, reducing time-to-market. Delivered three flagship Zacapa initiatives — including Zacapa Ambar (Mexican market), black petate integration for Edition Negra, and the $1M Legacy Cask launch — achieving 100% on-time delivery (2-month lead) and full budget adherence by fast-tracking execution through expedited collaboration, strategic stakeholder alignment, and streamlined governance. Accelerated decision-making and cut project cycle times by ~10% by strengthening communication between Zacapa GBT and Guatemala Operations and standardizing project management practices — planning, budgeting, tracking, reporting, and stakeholder communications.

Packaging Engineer DIAGEO

Exceeded net sales value targets by 10% and achieved CAAP goals across LAC markets by implementing packaging-optimization initiatives, such as reducing Smirnoff label dimensions by 15% and integrating neck-tag sensors delivering a 20% cut in packaging costs. Accelerated packaging approval cycles by 20–30% and minimized project risks across 15+ global initiatives by standardizing Pack Qualifications, conducting thorough Project Risk Assessments, optimizing COGS estimates, validating suppliers, centralizing data management, and crafting detailed pack specifications. Integrated Tequila Don Julio acquisition and launched local Smirnoff production in Mexico within the first quarter post-acquisition by orchestrating cross-functional stakeholder workshops, mapping critical supply chain processes, and developing early-stage TDJ redesign specifications.

Graphic & Packaging Developer Bacardi

Ensured design accuracy and relevance across 50+ SKUs and Travel Retail promotions in global markets by gathering and centralizing comprehensive product data, proposing and creating market-specific designs, and collaborating with Marketing and Product teams to align visuals with brand guidelines and creative briefs. Drove 30% cost reduction in packaging budgets by championing value-engineering projects — conducting cost-benefit analyses, optimizing material usage, and partnering with suppliers to implement process improvements. Facilitated cross-functional collaboration within High Performance teams (Marketing, Sales, Supply Chain, R&D), accelerating approval processes by 15% through leading bi-weekly alignment sessions, integrated project dashboards, and shared design repositories.

Education

Learning history

EAE Business School

Master of Project Management

Universidad Anahuac

Bachelor of Industrial Design

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