Astrid Darmawan
Astrid Darmawan

Technical Product Specialist / Client Relationship Manager

Open to offers · Member since 26 Aug 2026
Message
Location
Kuala Lumpur, Malaysia
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a client and relationship management professional with over eight years of experience across digital advertising, product operations, corporate banking, sales, and business development.

I have supported enterprise advertisers using TikTok Ads and Google Ads, resolving complex product and delivery issues while helping clients improve campaign performance. I combine technical troubleshooting with clear stakeholder communication to deliver practical, customer-focused solutions.

My experience includes working closely with product, engineering, policy, and commercial teams to investigate issues, identify trends, improve workflows, and create technical documentation. I am comfortable translating complex platform and performance data into actionable recommendations.

I have also managed corporate banking portfolios, payroll solutions, franchisee relationships, and B2B/B2C business development initiatives. These roles strengthened my capabilities in client acquisition, retention, negotiation, account support, and commercial growth.

I am passionate about opportunities that combine technology, advertising, commercial strategy, relationship management, and problem solving. I aim to create measurable value for clients and organizations through strong partnerships, data-driven insights, and operational excellence.

Skills

36 capabilities

Experience

Career history

Technical Product Specialist, Monetization (Product Operations) TDCX Malaysia

I supported enterprise businesses using TikTok advertising solutions as part of the Monetization Product Operations team. I helped maintain a seamless advertiser experience across Platform, Measurement, and Commerce while safeguarding ad delivery and advertiser performance.

I investigated, triaged, and resolved post-sales technical issues, collaborating with global product, engineering, and policy stakeholders. I also analyzed issue trends, developed workflows and technical documentation, and communicated investigation outcomes and solutions to clients.

Digital Marketing Consultant TDCX Malaysia

I provided strategic Google Ads consulting for businesses, developing and managing campaigns aligned with client acquisition and growth objectives. My work included keyword targeting, budget allocation, audience targeting, and campaign structuring.

I optimized bidding strategies and conversion tracking to improve CTR, CPC, and ROAS. I also supported advertisers with account constraints, policy violations, and technical delivery issues through chat, phone, and email consultation.

Relationship Manager (License Relations) Sour Sally Group

I led the License Relations division across five franchise brands, managing a team and supporting the success, consistency, and operational execution of more than 100 franchisees.

I managed franchisee onboarding, complaints, escalations, contract renewals, and store openings. As the primary liaison between franchisees and internal teams, I strengthened relationships, retention, brand reputation, and service quality.

Relationship Manager OCBC Bank Indonesia

I managed corporate banking relationships and supported portfolio and funding growth while consistently working toward KPI targets. I developed an understanding of client business needs to recommend appropriate banking solutions.

I provided ongoing account support and maintained long-term relationships with corporate clients, partnering with customers to support their financial and business requirements.

Business Development & Sales Specialist Maybank Indonesia

I specialized in corporate payroll banking products within the @Work Division, acting as a bridge between Maybank branch offices and headquarters. I managed corporate client payroll solutions and supported smooth implementation.

I delivered presentations to corporate clients, promoted Maybank services, and worked with internal teams to tailor payroll solutions according to each client's needs.

Financial Executive (Management Development Program) Maybank Indonesia

I was selected for Maybank's Management Development Program and completed intensive training in funding, lending, and relationship management. The program developed my foundation in banking products, portfolio management, and client engagement.

I managed new and existing customer portfolios, identified funding opportunities, and built customer relationships to support retention and business growth.

Corporate Sales Staff Sumisho E-Commerce Indonesia (Sumitomo Group)

I began my career in B2B corporate sales, representing Sumisho E-Commerce Indonesia, now known as Monotaro Indonesia. I acquired and maintained corporate clients and contributed to sales growth through consultative engagement.

I delivered presentations on e-commerce solutions tailored to business needs, prepared quotations and purchase orders, and handled customer inquiries.

Education

Learning history

Atma Jaya Catholic University of Indonesia

Bachelor's Degree, Corporate Communication / Public Relations

Bachelor's Degree in Corporate Communication / Public Relations. GPA: 3.35.

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