anabel pajaro
anabel pajaro

Digital Marketing Specialist

Open to offers · Member since 11 Sep 2026
Message
Location
Mar del Plata, Argentina
Desired salary
Unspecified
Work preference
Hybrid / Full Time
Experience level
Mid

About

Professional summary

I am a Digital Marketing Specialist focused on growth, performance marketing, and customer experience. I work effectively in fast-paced remote and hybrid environments, combining analytical thinking, persuasive communication, and real-time problem solving.

I have technical experience in multichannel digital marketing strategies, including paid media with Google Ads and Meta Ads, SEO, Google Analytics 4, conversion metrics, KPI tracking, email marketing, and copywriting.

I use generative AI and prompt engineering to create and automate text, image, and video content while improving marketing workflows and productivity.

My background also includes customer success, retention, onboarding, CRM workflows, and multilingual omnichannel support. I am experienced in managing customer relationships and resolving complex issues while protecting brand reputation.

I have worked in international and multicultural environments in Argentina and Italy. I communicate professionally in Spanish, Italian, and English, and I enjoy collaborating with cross-functional teams to deliver customer-focused and conversion-oriented results.

Skills

29 capabilities

Tech stack & tools

Working toolkit

Experience

Career history

Customer Experience & Operations Specialist Italiana Hotels Florence

Managed end-to-end customer experience and multilingual omnichannel support for international guests in Spanish, Italian, and English.

Coordinated operational requests and cross-functional communication under demanding customer satisfaction standards. Resolved complex incidents quickly and supported brand reputation management in a dynamic hospitality environment.

Customer Acquisition & Direct Marketing Specialist D-One

Designed and implemented persuasive communication and direct marketing strategies focused on customer acquisition in high-traffic multicultural markets.

Analyzed face-to-face consumer profiles to identify conversion opportunities and increase customer lifetime value. Executed personalized loyalty and retention initiatives for key customers.

Digital Travel Consultant & Experience Designer Agencia de Viajes M&M

Designed end-to-end personalized travel itineraries and experiences, combining commercial management, tailored quotations, and negotiations with international suppliers.

Managed remote customer relationships through CRM workflows, including pre- and post-sale follow-up, traveler onboarding, and ongoing support. Analyzed customer needs to create high-value commercial proposals focused on conversion.

Education

Learning history

Digital House

Certificate, Artificial Intelligence from Scratch

Training in prompt engineering, generative AI tools, and AI content generation.

Escuela DAVANTE

Specialization, Digital Marketing

Training in SEO, mobile marketing, marketing automation, marketing planning, and market research.

Universidad Nacional de Mar del Plata (UNMDP)

Bachelor's Degree, Tourism

Escuela de Bellas Artes

Diploma, Visual Arts

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