I am a Content Marketing Specialist with more than five years of experience creating storytelling-driven marketing content that connects audience needs with brand value propositions.
I develop content strategies for organic and paid campaigns, including landing pages, advertising copy, SEO articles, newsletters, social media content, and sales pages. I focus on improving reach, engagement, and conversion performance.
I have experience managing content budgets, advertising spend, creative briefs, and A/B testing for Google and Meta advertising campaigns. I work with SEO best practices to build sustainable organic traffic through blogs and optimized web content.
I currently work as a Marketing Manager and freelance digital marketing trainer in Surabaya. I create client marketing plans, develop landing-page content, and teach students digital marketing methods at basic and advanced levels.
I am bilingual in Bahasa Indonesia and English, and I use digital marketing platforms, project-management tools, WordPress, and AI tools to create efficient and effective marketing workflows.
I am motivated by finding better marketing strategies and transforming strong products into compelling stories that encourage audiences to take action.
I train students in basic and advanced digital marketing, with a focus on promoting products and creating engaging content for targeted markets.
I evaluate student learning progress and provide practical insights and methods to help them build more competitive marketing strategies.
I create landing-page content for Google Ads and Meta Ads campaigns to market client products and services.
I develop organic and paid-traffic marketing plans designed to improve product reach and conversions.
I managed monthly content-creation and advertising budgets, targeting a return on ad spend of at least 500%. I created landing-page content and evaluated performance through A/B testing, primarily for Facebook advertising.
I produced compliant advertising content for Google and Facebook, developed brand creative briefs to standardize marketing tone, and built an SEO blog and social-content schedule to increase organic website traffic.
I wrote daily newsletters based on trending topics and highly rated financial education articles. I also wrote and published daily news and articles in accordance with editorial deadlines and SEO guidelines.
I created sales pages for promotional campaigns according to broker requirements and terms and conditions. I also supported professional traders with offline and online seminars by preparing copywriting and sales-page materials.
Bachelor of Arts, Psychology
Bachelor of Arts in Psychology. Graduated with a GPA of 3.41.
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