Headquarters
Chicago, Illinois
Company size
50+
Since
1990

About Us

Numerator is a data and tech company bringing speed and scale to market research. Headquartered in Chicago, IL, Numerator has more than 2,400 employees worldwide. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change. The majority of Fortune 100 companies are Numerator clients.

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We're pleased to be featured in the Category Management Associationโ€™s CatMan 3.0, a playbook for establishing a CatMan process, evaluating success, & driving strategy. Access the full playbook here (CMA log in required): https://bit.ly/3rrYJVf

#CMA #CatMan #CategoryManagement

Did you know that Numerator Promotions Intel processes over *61.4M* ad blocks each year, and captures automated & near-real-time insight into shifts across print & digital promotional tactics?

Learn more about our solutions here: https://bit.ly/3nE9tyz

#promotions #promointel

Register for next Tuesday's (1/18) webinar, Cooking Up the Future of Eating, to learn how the pandemic has changed eating behavior, and which shifts will stick. https://bit.ly/3zWVR6N ๐Ÿด

#consumerbehavior #shoppingbehavior #cooking #dining

Join our upcoming webinar this Thursday 1/13 at 11 AM ET to learn more about Canadian Gen Z drinkers, including how consumers plan to shift their BevAlc spend in response to inflation. Register today: https://bit.ly/3J5nSwS

#bevalc #genz #canadianconsumerinsights

33% of consumers say they'll need to purchase supplies to make their New Year's resolutions successful โ€“ but 49% say that inflation may prevent them from keeping their resolutions.

Learn more: https://bit.ly/3EQP4MF

#newyearsresolutions #2022resolutions #inflation

Join us on January 13 for a webinar on Canadian Gen Z drinkers, including their preferences, attitudes, and purchase behaviors as it relates to alcoholic beverages:

Insights on the Rocks: Strategies to Engage Canadian Gen Z Drinkers

Register today: https://bit.ly/3J5nSwS

Among Canadian consumers, key metrics for Cold, Cough & Flu products are tracking above 2020 levels, with sales up 10% & household penetration up 3% (vs. YA).

โ„๏ธ Numerator Canadian Cold Weather Tracker: https://bit.ly/3IbcOOm

#canadianshoppers #coldmedicine #consumerbehavior

According to our latest Numerator Smart Home Report, 1 in 4 households purchased smart-enabled devices in the past year alone, and ownership rates in several smart categories now surpass 50%.

Get the full report: https://bit.ly/32sSoQu

#smarthome #smartproducts

More than 1/3 of in-store shoppers make a purchase on Amazon within a day, with categories like Home & Garden, Electronics, and Health & Beauty most impacted by showrooming.

Get the full report: https://bit.ly/3F54sWH

#amazon #showrooming #onlineshopping

We're excited to announce our acquisition of HatchTank, a tech-enabled qualitative survey company. This powerful new combination of qualitative, quantitative, & panel-based research will provide you with even deeper consumer understanding.

Full release: https://bit.ly/3EeQGPR

More than 1/3 of in-store shoppers follow up with an Amazon purchase within one day โ€“ 53% of Walmart shoppers and 38% of both Target and Costco shoppers.

Read the highlights: https://bit.ly/3mdKiSP
Get the full report: https://bit.ly/3F54sWH

#amazon #walmart #target #costco

Do you know your Gen Z consumer? Join us tomorrow (12/16) at 11 AM CT for the definitive guide on who Gen Z shoppers are, how they behave, and how retailers can win their spend.

Register today: https://bit.ly/3oDSIoc

#genz #genzconsumers #consumerbehavior

As seen on CNN: "A late September survey of more than 14,000 consumers by market research term Numerator found that 20% said they would switch to cheaper brands if prices continued to rise."

Read the full article: https://cnn.it/30pxz7S

#cnn #inflation #consumerbehavior

As seen in Forbes: "According to data from Numerator, after a high-inflation summer, around 20% of consumers surveyed noted that they will or already had switched to cheaper brands." Read the full article: https://bit.ly/3EJrT7w

#forbes #inflation #consumerspending

Do you know your Gen Z consumer? Join us on December 16th at 11 AM CT for the definitive guide on who Gen Z shoppers are, how they behave, and how retailers can win their spend.

Register today: https://bit.ly/3oDSIoc

#genz #genzconsumers #consumerbehavior

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FAQ

Where is Numerator headquarters?

Numerator headquarters is located at Chicago, Illinois.

When was Numerator founded?

Numerator was founded in 1990.

How many employees does Numerator have?

Numerator has 50+ employees.

What is Numerator's core business?

Numerator is Market Research company.

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