A dynamic and results-oriented leader with over 11 years of comprehensive experience driving commercial success and digital transformation within the international retail sector. Proven ability to integrate strategic pricing, revenue management, and commercial planning with advanced data analytics and technology implementation (Agile/Scrum). Expertise spans P&L management across diverse global markets (50+ countries), leading large-scale system development projects, optimizing complex business processes, and reporting directly to C-level executives. Adept at building and leading high-performing teams, bridging the gap between business strategy and IT execution, and leveraging tools like SQL and Power BI to deliver measurable improvements in profitability, efficiency, and market share. Seeking a senior leadership position to leverage a unique blend of commercial acumen and digital transformation expertise to drive strategic growth and operational excellence.
Directed end-to-end pricing, discount, and profitability strategies for 50,000+ models across 30+ brands in over 50 countries, consistently aligning with and executing on CEO-defined financial targets.
Owned the strategic decision-making process for pricing and markdowns, utilizing extensive data analysis (SQL, Power BI) and presenting actionable recommendations directly to the CEO weekly.
Managed P&L implications of pricing decisions, optimized margin performance, and oversaw export pricing logic and operations.
Spearheaded the digital transformation roadmap for the commercial pricing domain, successfully leading the development and implementation of key automation and decision-support systems (e.g., automated international pricing, dynamic stock-based discounting).
Led business analysis, requirements engineering, and product ownership (Agile/Scrum) for critical commercial systems, ensuring technology solutions directly addressed strategic business needs.
Acted as the crucial bridge between commercial functions (Pricing, Planning, Finance) and IT development teams, ensuring alignment, managing stakeholder expectations, and driving successful project delivery.
Championed Agile methodologies within commercial system development, enhancing team velocity and responsiveness.
Held full P&L and operational responsibility for diverse international regions (Middle & South Africa, South East Asia, South America).
Developed and executed regional sales budgets, inventory strategies, margin targets, and market expansion plans.
Successfully led entry into 5+ new countries and oversaw 15+ new store openings, managing all commercial aspects.
Directed regional merchandising, pricing localization, and campaign strategies to drive sales and profitability in competitive markets.
Ensured business continuity and adapted strategies effectively during the pandemic, leveraging digital tools for remote management and planning.
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