A seasoned Global Operations & Client Growth Leader | Project & Business Development Strategist with over 13 years of dynamic experience in Advertising, Communication, Marketing, and Sales within global organisations. My expertise drives comprehensive Brand Activation, Event Management & Production, and seamless Operational & Logistical execution across digital and physical realms. Specialising in B2B/B2C clients (Consumer, Corporate, FMCG, Pharmaceutical, Retail), I also bring a thorough grasp of SaaS operational and client management processes, complemented by practical UI/UX understanding.
My career features impactful leadership as Director of Client Operations & Client Success (Singapore-based, work-from-anywhere) and Senior Business & Operations Manager (Philippines-based). I consistently cultivate robust client relationships, proactively anticipating needs, and delivering exceptional, measurable results through an empathetic approach. I have a proven track record revitalising key accounts, achieving substantial sales and growth, optimising Gross Profit contributions, and consistently earning stellar performance evaluations. I also spearhead innovative initiatives, orchestrate high-impact events, and champion operational excellence via continuous process optimisation and cross-functional collaboration.
I excel at meticulous project orchestration, strategic resource planning, capacity checking, creative delivery, and daily stand-up leadership. This is further strengthened by my strong administrative acumen, encompassing calendar management, efficient scheduling, presentation optimisation, and contract crafting, alongside expertise in studio management, talent acquisition, and effective team task management.
As a proactive, self-directed leader, I consistently drive significant, transformative results. Highly adaptable and trustworthy in any professional setting, including remote, I am tech-proficient and adept at leveraging platforms to pioneer innovative solutions. Eager to contribute diverse skills to dynamic, international organisations and embrace continuous learning and growth.
Graduate
Undergraduate
Strategic Growth & Client Development
– Spearheaded initiatives boosting business growth and client acquisition, strategically expanding the client portfolio. Collaborated with upper management, providing insights and recommendations to consistently exceed ambitious growth targets. Secured key partner accounts through meticulous cost estimation and budget oversight, cultivating strong client partnerships.
Team Leadership & Operations
– Led a team of Business Managers and Operations personnel, ensuring optimal performance and collaborative success. Directed impactful marketing communications to elevate brand presence and ensured flawless project execution, consistently resulting in exceptional client satisfaction.
Project & Process Management
– Managed project briefs and created comprehensive internal team briefs (including creatives). Resolved critical project management issues by establishing and maintaining the department server and comprehensive project documentation. Championed department-wide process enhancements, improving productivity and workflow optimisation. Contributed to seamless cross-departmental collaboration with valuable recommendations. Spearheaded the creation of centralised departmental repositories.
Financial & Administrative Acumen
– Achieved revenue goals while maintaining rigorous budget controls. Streamlined financial administration, ensuring timely client billing and efficient Purchase Order requests. Drafted internal project contracts for HR and Legal Counsel review. Crafted compelling presentations and reports for clients and key stakeholders.
Talent & Team Management
– Spearheaded comprehensive talent management, including recruitment, training, and performance optimisation, developing a high-performing team.
Strategic Leadership & Client Engagement
– Drove impactful results collaborating with executive leadership, strategically aligning projects with client objectives. Expertly managed external relationships and established clear expectations, fostering robust, long-term client partnerships and driving substantial growth.
Operational Efficiency & Agile Project Management
– Directly spearheaded two distinct studios (Shopper Marketing and SaaS). Solely responsible for project delivery, meticulous resource planning, and capacity management for shared resources. Actively participated in Flowco.io (SaaS) daily stand-ups to accelerate sprint progress and resolve critical bugs. I was strategically directing daily traffic, and for Flowco.io (SaaS), I was actively managing and contributing to crucial daily stand-ups to accelerate sprint progress and swiftly resolve critical bugs. This ensured dynamic project execution and achieved exceptional operational excellence.
Cross-Functional Synergy & Data-Driven Insights
– Fostered seamless communication and collaboration across diverse teams. Leveraged comprehensive workload data to derive critical performance insights and champion continuous improvement initiatives.
Comprehensive Project Oversight
– Maximised efficiency and profitability through meticulous oversight of end-to-end project planning, strategic resource allocation, and rigorous cost management.
SaaS & User Experience Acumen
– Gained thorough knowledge of SaaS operational and client management processes and strategically applied user-centric UI/UX insights, contributing to a holistic understanding of digital product development and user experience.
Studio Operations & Talent Management
– Cultivated a robust network of highly skilled professionals by building a strong freelance community. Directed comprehensive talent acquisition processes, including strategic hiring, coordinating candidate exams, and managing all payment processing, while meticulously overseeing day-to-day studio operations.
Administrative & Contract Management
– Enhanced operational capabilities by meticulously reviewing freelance contracts for compliance and efficiency. Provided extensive administrative support, including meticulous documentation, precise record-keeping, and compelling presentations.
Strategic Client & Business Development
– Drove significant team success, consistently exceeding sales quotas and cultivating robust client relationships through tailored approaches, dramatically enhancing client engagement. Collaborated strategically with leadership to optimise contracts and proactively identify new business opportunities.
Team Leadership
– Directly managed a team of Account Executives, guiding their performance and development.
Precision Project & Logistics Management
– Ensured impeccable project briefings and verifications, actively leading critical project and creative briefings for internal teams. Expertly organised bidding schedules and timelines for highly efficient project execution. Comprehensive logistical expertise encompassed strategic vendor sourcing, skillful negotiation, and meticulous oversight of all event and campaign logistics, guaranteeing flawless delivery.
Financial Stewardship & Cost Optimisation
– Proactively managed budget adjustments and meticulously monitored all event expenses, ensuring stringent financial accountability and maximising cost-effectiveness across all initiatives.
Digital Marketing & Transformational Leadership
– Spearheaded the pivotal digital transformation of our services in response to the pandemic, adding substantial value and cutting-edge expertise. This included initiating digital transformation for the team, with virtual learning programs and engaging virtual games to foster professional development and team cohesion. Developed and managed the company’s entire digital presence, including the website, professional profiles, and social media content plans, significantly elevating brand visibility. Highly adept at executing complex digital events across diverse platforms. Held a director stint during critical video shoots, providing visionary oversight of creative and technical execution.
Strategic Sales & Revenue Growth
– Drove significant revenue growth through strategic planning and execution, consistently exceeding sales targets. Developed comprehensive annual sales plans aligned with company goals.
Team Leadership & Performance Optimisation
– Directly managed a team of Corporate Sales Executives, leading and optimising sales force operations for peak performance. Meticulously monitored team metrics to ensure alignment with overarching business objectives.
Global Client Acquisition & Relationship Building:
– Employed proprietary strategies for crafting compelling elevator pitches, effectively reaching out to prospective clients, and skillfully navigating gatekeepers to secure initial engagements. Successfully tapped into and fostered relationships with C-level executives globally.
International Project Execution & Event Management:
– Instrumental in securing attendees for specific topics in Jakarta, Indonesia, leading to the successful execution of two distinct projects. This involved direct communication and coordination with speakers for content alignment and liaising with hotels for comprehensive training program logistics.
International Project Execution & Event Management:
– Partnered effectively with management to achieve timely and impactful business outcomes.
Strategic Client Liaison & Relationship Cultivation
– Served as the pivotal primary contact, expertly managing client relationships to ensure seamless communication and foster enduring, high-value partnerships.
Revenue Acceleration & Sales Growth
– Drove substantial sales growth through a highly effective, customer-centric approach, directly contributing to significant revenue increases and expanded market penetration.
Proactive Opportunity Identification & Business Development
– Systematically evaluated and qualified prospects to uncover and strategically capitalise on lucrative new business opportunities, fueling pipeline growth.
Needs-Based Strategy & Solution Tailoring
– Conducted in-depth research on client training needs, meticulously leveraging insights to develop and implement highly effective, customised sales strategies that directly addressed client challenges.
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