Paid Media Strategist | Digital Marketing Specialist
- Location
- Ireland
- Rate, USD
- Not specified
- Work schedule
- Full Time, Part Time,
- Links
- —
- Language skills
- English, Portuguese, Spanish
- Available for Hire
- Yes
Hire me
About me
I have over three years experience running paid media campaigns on Google, Meta, X and other platforms. Managing budgets over R$500,000, I focus on improving campaign performance by analyzing data, running A/B tests, and monitoring results closely. Recently, I’ve gained experience working in Dublin and adapting to this market. Key Strengths: Paid Media Campaign Management: Hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, X (Twitter), and programmatic/display media, handling budgets over R$500,000. Cross-Platform Strategy: Ability to create, execute, and optimize campaigns across different channels—including search, social, and display—to maximize reach and results. Collaboration & Communication: Effective at working with creative teams, managing client/vendor relationships, and communicating results to stakeholders. Adaptability & Market Insight: Quick to adapt to new markets (Brazil, Ireland, UK and USA), with an eye for market trends and consumer behavior. Reporting & Data Visualization: Skilled in using Google Analytics, Data Studio, and Excel to deliver actionable insights and clear performance reports. Budget & Vendor Management: Experience allocating and managing campaign budgets efficiently, negotiating with media partners and vendors. Creative & Technical Skills: Familiar with Adobe Creative Suite for optimizing creative assets and campaign materials.
Professional area
Education
- 2017–2021 Production Engineering (Uncompleted) @ Universidade Estadual de Minas Gerais (UEMG)
Relevant Coursework: Operations Management, Process Optimization, Quality Control, Project Management Professional Development.
Experience
- 2022 – 2024 Marketing & Communications Manager @ Kriar Gestão Empresarial
Led the full marketing and communications operation for a B2B courses and mentorship company, overseeing a team. Developed and executed digital product launches in partnership with the company’s expert, achieving project ROIs of up to 5x. Created and optimized paid media campaigns across Meta Ads, Google Ads, LinkedIn Ads, and additional platforms, managing budgets exceeding R$200,000. Implemented advanced tracking, A/B testing, and data-driven optimizations to improve campaign results and increase lead generation. Worked directly in commercial and client-facing roles prior to management, gaining experience in B2B sales, client relationships, and strategic planning. Coordinated cross-functional creative and sales efforts, aligning marketing initiatives with commercial objectives to boost growth.
- 2020 – 2022 Paid Media Specialist @ V4 Company
Managed traffic and paid campaigns for diverse clients at one of Brazil’s largest digital agencies, working with Google Ads, Meta Ads, YouTube, and programmatic networks. Improved performance metrics by optimizing bids, creatives, and targeting, consistently delivering lower CPL and higher ROI for clients in various industries. Collaborated with sales and creative departments to ensure marketing strategies met client goals and industry best practices. Contributed in planning, launching, and reporting on multichannel campaigns for mid- and large-scale clients.
- 2019 – 2020 Customer Support Agent @ Magazine Luiza
Delivered excellent customer assistance in one of Brazil’s largest retail chains, resolving issues across various channels and ensuring positive customer experiences. Developed strong communication, empathy, and problem-solving skills in a high-volume environment.
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