I am a Content Writer with 2 years of experience in content creation and marketing, specializing in SEO-driven content and digital storytelling. I have a proven track record in enhancing brand positioning and engagement through strategic content development and cross-platform marketing. I am skilled in writing, editing, and crafting compelling narratives that align with brand messaging and audience needs. Currently, I am seeking a Content Writer role to leverage my expertise in content strategy and storytelling.
In my current role at Churchill Communications & Marketing, LLC, I collaborate with clients to enhance brand positioning and ensure marketing consistency across platforms. I create and optimize SEO-driven content that boosts organic visibility and engagement across digital channels. I also develop brand stories and messaging frameworks to clarify value propositions and support communication alignment for B2B audiences.
Previously, I led a content marketing team at NUUBI, an e-learning startup, where I developed foundational content strategies during the beta launch and enhanced brand identity across digital platforms. I built an AI-powered visual library and created a roadmap of SEO-informed blog topics in collaboration with UX designers.
During my internship at NUUBI, I developed a comprehensive keyword strategy and constructed a cross-platform content calendar to boost engagement. I also established brand guidelines and mission statements to ensure consistent messaging during the beta launch phase.
Before transitioning fully into marketing, I worked as a Procurement & Operations Specialist at TIPD LLC, eARDg Inc, and iCRx Inc, managing vendor relationships, purchase requests, and facilitating team onboarding during a company acquisition. I also provided training and support on the Coupa platform to ensure seamless system integration.
I hold a Bachelor of Arts degree in Information Science & E-Society from the University of Arizona, where I studied the intersection of technology, information, and society, focusing on digital media, online behavior, social networks, and the ethical implications of information technologies.
My skills include content marketing strategy, digital marketing, social media, data analytics, SEO, audience engagement, team leadership, project management, collaboration, communication, writing, editing, proofreading, content development, storytelling, market analysis, attention to detail, brand awareness, research skills, and time management.
An interdisciplinary program that explores the intersection of technology, information, and society, focusing on digital media, online behavior, social networks, and the ethical implications of information technologies
Collaborate with clients to enhance brand positioning and ensure marketing consistency across platforms. Create and optimize over 40 pieces of SEO-driven content, boosting organic visibility and engagement across digital channels. Develop brand stories and messaging frameworks to clarify value propositions and support communication alignment for B2B audiences.
Led a cross-functional team to develop foundational content strategies during beta launch, enhancing brand identity across digital platforms. Built an AI-powered visual library with over 150 branded assets and developed more than 10 resource documents to establish visual consistency and operational structure. Created a roadmap of over 30 SEO-informed blog topics, collaborating with UX designers to align messaging and user experience.
Developed a comprehensive keyword strategy incorporating 11 high-potential terms and over 400 niche keywords to support SEO-driven content planning. Constructed a cross-platform content calendar integrating more than 40 educational holidays and hashtag clusters to boost engagement across various channels. Established brand guidelines and mission statements to ensure consistent messaging, tone, and positioning during the beta launch phase.
Managed over 100 vendor relationships and processed more than 120 monthly purchase requests, enhancing procurement workflows. Facilitated the onboarding of a team exceeding 10 members during a company acquisition, ensuring effective integration into the procurement system. Provided training and support on the Coupa platform, contributing to a seamless system integration.
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