Campaign Manager

I am a marketing specialist with 5 years of experience in B2B SaaS, skilled in product marketing, demand generation, and campaign management. I have expertise in full-funnel strategies across email, paid media, social, and websites to drive leads and growth. I excel at crafting clear, customer-focused messaging and sales content that simplifies technology. I am a strong collaborator with product, sales, and marketing teams to optimize campaigns and deliver results.

I am proficient in ICP-driven campaigns, budget management, and tools like HubSpot and Salesforce. I am passionate about email and LinkedIn automation to streamline outreach. As a proactive self-starter, I am eager to thrive in fast-paced AI and enterprise communication environments.

My experience includes using ICP targeting, testing, budgeting, and tools like HubSpot and Salesforce to optimize campaigns for LATAM, Europe, and Russia. I execute full-funnel campaigns on LinkedIn, Google Ads, email, social, and web to drive launches and conversions. I collaborate with product, sales, and marketing teams to craft clear, customer-focused messaging for complex AI and enterprise technology.

I have cross-functional collaboration skills and focus on data-driven optimization. Additionally, I have served as a Team Assistant, acting as a liaison between team members and other departments, facilitating communication and collaboration, and performing general office duties to ensure smooth operations.

I am continuously developing my skills through courses such as Digital Marketing Alumni at Armenian Code Academy and Psychology at Simurg University. I am currently pursuing a Bachelor’s Degree in Marketing at the French University of Armenia and working as a Digital Marketing Trainer at Sovorir.IT.