Business & Marketing Operations Leader

I am a business and marketing operations leader with over 15 years of experience partnering closely with senior executives to drive strategy execution, cross-functional alignment, and go-to-market initiatives across global teams. Throughout my career, I have proven my ability to act as a force multiplier to C-level leaders by translating complex discussions into clear priorities, owners, and outcomes. I have extensive experience managing multi-market marketing operations, executive-level initiatives, and high-impact programs across Product, Sales, Brand, and Field teams.

I am known for bringing structure to fast-moving environments, aligning stakeholders, and ensuring strategic priorities move forward with clarity and accountability. My expertise lies in the Office of the CMO and executive operations, cross-functional strategy execution involving marketing, product, and sales, as well as go-to-market strategy and alignment. I am skilled in strategic planning, OKRs, execution tracking, and global marketing operations with regional leadership responsibilities.

In my recent role as Regional Marketing Director at Coral Club Global, I acted as a regional strategic operator, partnering closely with executive leadership to translate company strategy into executable marketing and field initiatives across 17 European markets. I built and led a distributed marketing organization of over 20 local leads, ensuring alignment on priorities, KPIs, reporting, and execution cadence. I also designed and implemented a centralized EU-wide marketing operating model, including planning frameworks, performance tracking, and cross-market coordination.

Previously, as Global Marketing Manager at Sportmaster Group, I led multi-country go-to-market strategy and execution across 7 EMEA markets, coordinating cross-functional teams and regional stakeholders. I partnered with senior leadership on market entry strategies, brand launches, and eCommerce transformation initiatives, managing large-scale campaigns with significant budgets and ensuring execution against timelines, KPIs, and ROI targets.

Earlier in my career, I served as Head of Marketing at Suvorov Redoubt Group, where I led brand and commercial transformation initiatives that reversed revenue decline and delivered significant growth within six months. I partnered with leadership on product expansion, brand strategy, and customer loyalty programs across B2C and B2B segments, launching numerous new SKUs and standalone brands, and developing a customer loyalty system that achieved high penetration and growth in average order value.

I am fluent in English and Russian, with intermediate proficiency in Portuguese. I hold a degree in Marketing & Management from Kuban State Technological University and have completed certifications in EY Change Management, Cross-Cultural Communication, and Digital Marketing. I am open to global remote roles and thrive in dynamic, fast-paced environments where I can leverage my strategic and operational expertise to drive business success.