Product Marketing & Community Lead

I am a Product Marketing and Community Building professional with over 3 years of experience driving user acquisition, engagement, and retention in high-growth fintech environments. My expertise lies in go-to-market strategy, influencer marketing, B2C campaigns, and data-driven optimization. I have successfully built and scaled gamification systems serving over 18,000 users and developed full-funnel growth strategies that have supported multiple product launches.

I have completed the Reforge Product Marketing course, which has strengthened my strategic marketing skills and analytical rigor. Throughout my career, I have managed crisis communications, partnership marketing, and multi-channel growth campaigns, particularly in the fast-paced Web3 and crypto space. I am passionate about bringing strategic marketing expertise to product launches at scale.

In my current role as Product Marketing & Community Lead at Hacken, I lead marketing and community engagement strategies for a large research community. I have architected and launched gamification systems, developed product positioning and value propositions, and managed a cross-functional team of 10. My work has increased daily active users by transforming passive members into active contributors.

Previously, I served as a Community Manager at Hacken and BitOrbit, where I built community infrastructure, executed growth campaigns, and created educational content to support user engagement and product adoption. I have experience working remotely and collaborating across teams to translate technical updates into accessible messaging.

Additionally, I have experience in sales management, where I developed strong client relationship and communication skills. I am currently pursuing a degree at Kyiv National Economic University and have completed professional development courses in product marketing and communication management.

I am eager to leverage my skills in product marketing, community building, and data-driven growth to contribute to innovative projects and drive impactful results.