Senior Insights Analyst

I am a product-driven analyst with over 4 years of experience in fintech, SaaS, and e-commerce sectors. My expertise lies in transforming insights into actionable product improvements, focusing on areas such as onboarding, retention, pricing, and A/B testing. I have successfully led cross-functional projects involving product, marketing, support, and data engineering teams to drive impactful results.

In my previous roles, I standardized key metrics across Sales, Operations, and Finance, enabling alignment and consistency in reporting. I automated reporting and forecasting for business-critical metrics and simplified financial model structures to reduce manual work and accelerate decision-making processes.

At ID Finance in Barcelona, I built a full A/B testing pipeline in Python and led its rollout across product and marketing teams, cutting test cycle times by 30% and improving prioritization. I also led the internal reporting system for Support, creating dashboards and KPIs in collaboration with Compliance and Engineering teams, which reduced support backlog by 30% and improved SLA visibility.

I created a product performance layer from scratch, including daily KPIs, user cohorts, and alerting mechanisms. Additionally, I refactored legacy SQL pipelines to improve report reliability and reduce runtime from 2 hours to under 10 minutes. I have mentored junior analysts and contributed to the growth of a product-oriented analytics team.

Currently, I work as a Senior Insights Analyst at SEMRUSH in Barcelona, where I identify onboarding friction points and introduced guided user flows that increased retention by 3.5%. I analyze usage patterns and competitor pricing to inform product packaging changes, contributing to approximately 5% unit MRR growth. I also identified a high-usage, non-paying user segment that helped launch a standalone Competitive Intelligence product. I define proxy metrics to better track activation and early usage, continuously driving product insights and improvements.