Product Marketing Manager: Customer Retention

I am a Marketing Operations leader with over 7 years of experience building and optimizing marketing engines in the B2B SaaS space. Throughout my career, I have designed lifecycle architectures that improve data integrity and align marketing, sales, and product teams around scalable systems. I excel at turning operational complexity into measurable growth and have a proven track record of success in this area.

In my recent role as Product Marketing Manager at TestGorilla, I owned lifecycle performance across onboarding, adoption, and expansion for a global SaaS customer base. I rebuilt the onboarding journey by implementing automated workflows that improved time-to-value and reduced early-stage friction. Additionally, I identified critical GDPR and governance gaps and led remediation efforts to strengthen compliance and reduce operational risk.

I have partnered closely with Product teams to operationalize Voice of Customer insights, influencing the product roadmap and retention initiatives. My ability to translate complex platform capabilities into clear customer messaging has supported expansion efforts effectively.

Previously, as Marketing Operations Manager at GoCanvas, I architected and managed the lead-to-revenue infrastructure across Salesforce and marketing automation platforms. I designed advanced routing and scoring models that accelerated speed-to-lead and improved sales acceptance. I also led data governance initiatives that elevated CRM health and built attribution frameworks to improve marketing investment visibility.

I have entrepreneurial experience as the founder of Flowstate, a consumer ecommerce business where I owned product development, brand design, operations, and distribution. I am certified in Marketo Engage and Google Analytics, and have completed several short courses in digital paid media, project management, and data quality & governance. I am passionate about marketing operations and continuously seek to enhance my skills and contribute to business growth.