SaaS Sales Executive

Rate, USD
$30 / hour
Work schedule
Full Time,
Language skills
English, Spanish
Available for Hire
Yes
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About me

I am a results-driven SaaS Sales Executive with over 10 years of experience scaling cybersecurity and B2B technology companies from seed to Series B stages. Throughout my career, I have generated over $1 million in net-new annual recurring revenue and built more than 80 channel partnerships, driving 4.5x revenue growth from $110K to $502K ARR. I specialize in enterprise sales, channel development, and new business development, with a strong focus on pipeline generation and strategic partnerships.

My expertise includes MEDDIC, Challenger, and SPIN sales methodologies, which have helped me achieve consistent success in both US and LATAM markets. I am bilingual in English and Spanish, with conversational skills in Portuguese, enabling me to effectively engage diverse markets and clients. I have a proven track record of building sales operations from the ground up and launching companies into new territories.

Currently, I serve as Country Manager for IGNITERA covering the USA, Canada, and LATAM regions, where I generate qualified leads and optimize sales cycles for European cybersecurity startups entering North America. I also lead sales efforts for PANICSAFE, driving significant bookings and exceeding sales targets through strategic use of sales tools and data-driven approaches.

Previously, I have held roles such as Business Development Manager at Emazzanti Technologies and Account Executive & Channel Account Manager at Letsignit, where I scaled revenues, built partner networks, and expanded operations across multiple markets. My earlier experience includes retail and customer service roles that honed my leadership and client relationship skills.

I am passionate about leveraging generative AI for business growth and continuously developing sales processes and playbooks that enhance team performance. I am open to remote opportunities and willing to travel up to 25%, authorized to work in the United States.




Education

2025 Post Graduate Program in Generative AI for Business Applications @ University of Texas at Austin
2006/2008 Bachelor of Arts in Business Management @ Florida Institute of Technology

Experience

December 2024 - Present Country Manager - USA, Canada & LATAM @ IGNITERA

Generated 100-130 qualified leads quarterly for European cybersecurity startups entering North American markets. Reduced client sales cycles by 25% through ICP refinement and pricing strategy optimization. Launched channel programs delivering first-year revenue for 6 portfolio companies.

January 2025 - Present Sales Director - US Market Launch @ PANICSAFE (IGNITERA PORTFOLIO)

Closed $390K in bookings within 6 months from zero-revenue starting point. Generated $80K ARR through 5 pilot accounts in cyber-IoT safety SaaS sector. Exceeded Q1 sales target by 300% using Apollo.io, Clay, and LinkedIn Sales Navigator. Created comprehensive sales playbook and KPI framework adopted company-wide.

February 2023 - November 2024 Business Development Manager @ EMAZZANTI TECHNOLOGIES

Achieved $400K in new logo revenue within first 6 months. Increased average deal size by 40% through strategic contract negotiations. Maintained 95% client retention rate over 12 months. Aligned complex security solutions with enterprise buyer requirements.

March 2019 - February 2023 Account Executive & Channel Account Manager (USA & LATAM) @ LETSIGNIT

Scaled ARR from $110K to $502K (4.5x growth) as one of first US hires. Built and managed 80+ MSP and Microsoft partner relationships. Achieved 40% YoY growth through co-selling initiatives. Converted 80-90% of inbound SQLs while generating 300% of outbound pipeline goal. Expanded operations across US and LATAM markets.

2013 - 2019 Associate Store Manager & Technical Sales Representative @ T-MOBILE

Led teams exceeding revenue targets by 15-25% monthly. Contributed to multiple J.D. Power Customer Satisfaction Awards. Mentored and coached high-performing retail sales teams.

2011 - 2013 Customer Service Professional @ UNITEDHEALTHCARE

Resolved complex customer issues in high-volume environment. Built trust and relationships with diverse customer segments.


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