I am an experienced Sales team leader who has demonstrated the ability to manage diverse teams of professionals to new levels of success. I have strong business qualifications with a track record of more than 25 years of hands-on experience in start-ups, strategic planning, business development, project and marketing management. Furthermore, I have the ability to successfully analyze an organization’s critical business requirements, identify deficiencies and potential opportunities and develop innovative and cost-effective solutions for enhancing competitiveness, increasing revenues and improving customer service offerings.
Recently, I replaced the complete Regional Sales team with competent Country Managers and coached them to be successful, resulting in hitting Yearly APAC Sales goals, even during COVID. I exceeded the 2025 Sales Goal at InVue with 8% and achieved a GPM of 57%, up from 54%. I personally drove the development of a New Product in 2024 which was launched in 2025 and broke the New Product Sales record with over 32,000 units sold in 1 year, at a value of $3M, three times the Year 1 target.
My core competencies include China/APAC experience, Sales Management, Cultural Awareness, General Management, Marketing Management, Entrepreneurial Spirit, Business Development, Start-up Experience, and strong Interpersonal/Networking skills.
Throughout my career, I have managed APAC offices and teams across multiple countries including India, China, Japan, South Korea, Singapore, and Hong Kong. I have been responsible for dealer networks in up to 21 countries, working with major clients such as Apple, Samsung, Oppo, Huawei, Garmin, Swatch, and various Telco Operators and Consumer Electronics retailers.
I have also set up and managed branch offices, initiated and recruited personnel for Sales, Marketing, After Sales Service, and Finance departments, and established strong relationships with governmental organizations. My efforts have resulted in significant revenue growth, surpassing 600% over a five-year period.
I am skilled in building good working and social relationships at all levels, with strong communication and team-building abilities developed through diverse international work experiences. I have also attained good presentation skills by hosting seminars, roadshows, and tradeshows, and am capable of producing market analyses, competitor analyses, and business plans.
I am fluent in Dutch, English, German, and French, with moderate proficiency in Spanish and Mandarin. I am passionate about driving sales success and business growth in dynamic and challenging markets.
Managing APAC office and 7 country managers in Mumbai, Beijing, Tokyo, Seoul, Singapore and Hong Kong. End-Responsible for dealer network in 17 countries. Clients include Apple, Samsung, Oppo, Huawei, Garmin, Swatch and all Telco Operators / Consumer Electronics retailers in each individual country.
Managed APAC office and sales managers located in China / HK and partner network in 14 countries.
Managed extensive distributor network in 21 APAC countries and establishing strategic alliances throughout the region.
Set-up and managed China branch office. Initiated, and recruited personnel for: the Sales, Marketing, After Sales Service and Finance departments. Established good relationships among various governmental organizations. Increased revenue surpassing 600% over a 5 year period.
Provided both Chinese as Dutch companies a diverse range of services in the field of Sales & Marketing, Support with Ex-/Import projects, Sourcing and Quality Control.
Achieved a successful initial set-up of the Marketing department during the start-up of the company and soon increased the number of FTE to 5. The department functioned independently from the HQ in Taiwan and handled all Marketing, Communications, Design & PR related activities for the Traxdata brand. Also managed the sales & the distribution network for South Europe.
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