Head of L&D | Project Leader | CRM & AI

Designed and led the Training & Development function during brand launch and expansion in Argentina. Developed comprehensive training systems for internal teams, sales force, trade, and commercial partners. Created product-oriented training content and managed national training calendar for in-person and virtual sessions. Supported Trade team in field visits, performance observations, and capability gap identification. Coordinated with KAMs and Marketing to align launches and strategic priorities. Defined processes, operational structure, and training budget management in a startup environment. Contributed to team building and adoption of new work dynamics during rapid growth.

Led Trade Marketing and Training projects for Consumer Electronics unit, managing multidisciplinary teams and ensuring efficient execution in high-demand retail environments. Managed national Trade & Training projects, coordinated and led field teams and trainers (retail and B2B). Planned resources, schedules, and implementation phases. Maintained direct relationships with clients and strategic stakeholders. Monitored operational and commercial KPIs, ensuring goal achievement. Implemented continuous improvement processes at points of sale. Provided operational coaching to strengthen team performance and alignment. Supervised multiple sales points simultaneously.

Responsible for training strategy for BGH, Hisense, and Beko brands in Argentina. Led team of trainers and training programs for retail and B2B channels. Coordinated and developed regional trainer teams. Designed and implemented technical and commercial training programs. Developed training materials including presentations, audiovisual content, and e-learning. Coached sales force on product knowledge, user experience, and commercial argumentation. Planned training routes and coordinated with retail chain executives. Delivered training for large accounts, SMEs, and distributors. Participated in launches, conventions, and commercial events. Trained in-person and telesales staff in major national chains.

Hybrid role combining sales, customer service, and internal training within Mobile & Service division. Delivered induction and onboarding training for new employees. Provided on-the-job training and commercial support. Developed and updated training manuals and materials.

Senior position focused on consultative sales and strategic training for premium device lines (N Series). Delivered technical and commercial training to retail sales teams. Conducted consultative sales of high-value mobile devices. Developed and updated training materials and commercial resources.

Design and implementation of organizational development, leadership, and personal-professional transformation solutions for individuals and teams. Designed and facilitated capacity-building and leadership programs. Implemented formative experiences oriented to behavioral change and performance improvement. Developed methodologies and content applied to experiential learning. Managed end-to-end individual and group processes. Impact includes over 200 individual processes managed and scalable programs applicable to organizational contexts.

Comprehensive operational management for international artistic projects, coordinating multidisciplinary teams and ensuring efficient execution of tours and productions. Coordinated international logistics (Argentina, Uruguay, Brazil). Managed contracts, payments administration, and budget control. Liaised with local and international stakeholders. Planned operations under critical deadlines. Impact includes execution of international tour at Festival SESC (Brazil) and coordination of theatrical production at Calle Corrientes (8 performances).