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Luxury Beauty & E-Commerce Marketing Professional

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
Available for Hire
Yes
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About me

I am a Luxury Beauty & E-Commerce Marketing Professional with over 22 years of experience in high-end retail and digital commerce, including 12 years with Neiman Marcus Online. Throughout my career, I have specialized in email marketing execution, promotional campaign support, audience segmentation, and clienteling. I am passionate about delivering elevated customer experiences across both digital and in-store channels.

I have a proven track record of collaborating effectively with brand partners and cross-functional teams to drive seasonal campaigns, increase sell-through, and strengthen long-term client loyalty. My experience includes managing bi-monthly promotional email campaigns, targeted follow-up emails, and supporting brand-specific marketing initiatives.

I excel at translating in-store luxury experiences into digital environments to support omnichannel engagement and have helped recreate these experiences digitally to strengthen customer loyalty. I am skilled in monitoring product performance and supporting inventory replenishment decisions based on sales trends.

My professional skills include email marketing, campaign execution, audience segmentation, CRM and client relationship management, and merchandising. I am adaptable and focused on problem solving and process improvement to optimize marketing operations.

I am seeking a Digital Marketing or E-Commerce Coordinator role where I can leverage my expertise in marketing execution, brand strategy, and revenue-focused operations to contribute to business growth and customer engagement.


Professional area



Education

2025 Google Digital Marketing & E-Commerce Certificate @ Coursera / Google
1984 Bachelor of Science in Clothing, Textiles & Merchandising, Minor in Business @ Mississippi University for Women

Experience

2013 – 2025 Business Manager | Product Specialist @ Neiman Marcus Direct, Dallas, TX | Neiman Marcus Online & BG.com (Remote)

Executed bi-monthly promotional email campaigns and weekly targeted follow-up emails to drive engagement and incremental sales. Managed audience segmentation and customer outreach to support brand-specific marketing initiatives. Partnered with brand representatives and buying teams to implement seasonal promotional strategies and optimize sell-through. Monitored product performance and supported inventory replenishment decisions based on sales trends. Delivered high-touch digital client experiences via live chat, phone, and email, strengthening loyalty and repeat business. Recreated in-store luxury experiences digitally, strengthening customer loyalty. Helped translate in-store luxury experiences into digital environments to support omnichannel engagement.

2003 – 2013 Product Specialist @ Neiman Marcus NorthPark, Dallas TX

Drove sales through personalized consultations and brand-focused promotional events. Collaborated with brand partners to execute seasonal campaigns and meet monthly sales goals. Supported customer retention through product education and long-term relationship building.


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