Account & Partner Management Professional

Served as sole relationship owner on a €5M licensing contract, leading all commercial meetings and presenting performance dashboards directly to the CCO internally and the CEO, CMO, and COO of the partner organisation. Built and maintained executive level reporting cadences from scratch, replacing manual processes with AI agent workflows that reduced reporting overhead by 40-50%. Authored commercial proposals, campaign pitch decks, and expansion documents supporting strategic decisions at board level. Supported the launch of nl.bitcoinmagazine.com, building the commercial funnel that drove audience growth and ticket sales conversion for Bitcoin Amsterdam 2026.

Led hiring, onboarding and performance development for an expanding team of 5 people in Amsterdam, designing and delivering structured training programs across consultative sales techniques, customer communication, and operational best practices.

Led partner-facing commercial rollout of an AI-driven retail analytics platform, owning the full cycle from partner acquisition through to onboarding and stakeholder management. Sourced and secured 7+ commercial partners through structured outbound business development ahead of platform launch. Managed C-suite and investor relationships through MVP stage, serving as the primary commercial point of contact throughout. Led cross-functional coordination between product and commercial teams to build scalable partner onboarding frameworks.

Grew a €1.1M franchise partner portfolio from €650K at inheritance, achieving 69% portfolio growth across 9 clients and 7+ EU markets over 12 months. Generated 67% of the annual revenue for the company. Supported retail sell-through performance across partner locations through commercial activation, pricing alignment, and hands-on partner enablement across product, operations, and marketing. Implemented Monday.com from scratch across sales, operations, and finance teams, building end-to-end workflows where no CRM infrastructure previously existed and driving a 22% conversion improvement over 12 months. Designed and delivered structured onboarding programs for all 9 franchise partners including training days, SOP walkthroughs, and full system onboarding across WMS, order management, and product knowledge. Supported talent acquisition by directly sourcing and referring candidates to the CFO, contributing to team growth across the franchise network.

Operated as one of two people on a high stakes SaaS product launch in the UK, owning the entire commercial side including onboarding workflows, SOPs, KPI frameworks, and SLA structures. Worked directly alongside legal counsel to navigate UK financial licensing requirements, maintaining commercial readiness until the project concluded following Brexit related regulatory changes.

Managed inbound calls and requests across Italy, Spain, and the UK, converting interest into completed sales for e-commerce and boutique delivery/pick-up. Consistently exceeded sales targets, ranked #1 sales ambassador in Southern Europe, achieving 23% of total market sales. Promoted to cover UK e-commerce and B2B accounts, scaling inside sales and client support operations across multiple EU countries. Built long-term client relationships through attentive post-sale aftercare, contributing to sustained retention in a high-value luxury segment.

Multi Department Corporate Sales Manager managing 3 luxury properties: Threadneedles Hotel, Autograph Collection; The Academy, Small Luxury Hotels; Monkey Island, Small Luxury Hotels.

Lead Sales Executive for luxury properties: Principe di Savoia and Hotel Eden. Completed 2-month on-site immersion program; compiled SOPs for properties, staff, and operations. Received Certification in Sales Strategies & Luxury Sales.