Advertising Intern

I am currently pursuing a Bachelor of Science in Communications with a major in Advertising and a minor in Business Administration at the University of Tennessee, Knoxville, expecting to graduate in May 2025. Throughout my academic journey, I have developed a strong foundation in social media strategy, advertising research, creative strategy, and advertising media strategy. I am proficient in SEO, SEM, paid search, Shopify Ecommerce, and Adobe Creative Suite, which has enabled me to effectively contribute to various advertising platforms.

My internship experience includes working at Tombras Advertising as a Paid Search Intern, where I conducted keyword research, analyzed campaign performance metrics, and gained hands-on experience with Bing Editor and Google Ads. I also participated in industry-standard certifications to deepen my expertise. Additionally, I interned at Performance Food Group Operations, collaborating with warehouse staff, developing routing plans, and managing inventory and orders efficiently.

I have actively engaged in projects such as the Bubbly Rebrand Project, where I oversaw a rebranding initiative aimed at repositioning the company to appeal to Gen Z consumers through digital and traditional advertising campaigns. I also created and implemented a social media strategy for Frontier Airlines to boost brand visibility and engagement, ensuring brand consistency through visually appealing graphics and posts.

Beyond academics and internships, I serve as Vice President of Brothers United for Excellence, where I coordinate leadership workshops and organize career exploration events. I also coach a youth football team, fostering sportsmanship, cooperation, and personal development among young athletes.

I am certified as a Shopify Ecommerce Specialist and hold Google Ads Search and Professional Certifications, which complement my practical experience and academic background. I am eager to leverage my skills and experiences to contribute effectively in the advertising and marketing field.