Localization Manager / Localization Lead

I am a Localization Expert with over 15 years of experience working across marketing, fintech, gaming, and high-tech domains. Throughout my career, I have developed a strong background in global brand localization, having worked with renowned brands such as Puma, Swarovski, Unilever, Gillette, Marriott, Hilton, and Levi’s. I specialize in building AI-assisted localization workflows that enhance efficiency and quality.

My expertise includes managing end-to-end localization operations, ensuring native-level quality, brand voice consistency, and UX compatibility. I have hands-on experience with various TMS and CAT tools, including Smartling, XTM, Plunet, XTRF, Trados, MemoQ, Phrase, Smartcat, and Across. I am also skilled in developing QA frameworks, terminology databases, and style guides to maintain high standards.

Currently, I serve as Localization Lead at Globaloc GmbH, where I manage a large-scale Russian localization project for a real-time development platform. I coordinate a team of over 15 linguists, ensuring strict adherence to schedules and quality benchmarks. I have successfully reduced linguistic bug rates by implementing custom QA checklists and SOPs.

In addition to my corporate role, I have been a freelance Localization Manager and Lead Linguist for over 15 years, delivering localization and LQA for AAA game titles, fintech platforms, and global Tier-1 brands. I have extensive experience in marketing localization, transcreation, and coordinating multi-timezone teams.

My background also includes a role as Head of Advertising & Communications, where I managed marketing budgets, campaigns, and public relations. This experience has enriched my understanding of brand communication and campaign performance optimization.

I am passionate about leveraging AI and LLM technologies to streamline localization workflows and reduce administrative overhead. As the founder and product lead of Fincher AI, I am building an automated platform designed specifically for localization professionals.

I continuously enhance my skills through advanced training in localization, project management, and AI systems, ensuring I stay at the forefront of industry developments.