Senior Paid Media Specialist

I am a senior paid media professional with over 7 years of hands-on experience in developing and executing high-performance campaigns across paid search, paid social, display, retargeting, programmatic, and video channels. Throughout my career, I have managed large-scale budgets for multi-channel digital advertising programs targeting both B2B and consumer brands. I excel at leading cross-functional teams, mentoring junior marketers, and contributing to new business pitches. My expertise lies in translating complex performance data into clear strategic recommendations that drive business growth.

I have a deep understanding of integrated digital marketing, including SEO, social media, email marketing, and content strategies. I am highly proficient in tools such as Google Analytics, Google Tag Manager, and various bid management platforms. My experience spans managing campaigns on platforms like Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and YouTube, ensuring optimized performance and efficient budget allocation.

In my recent role as a Digital Marketing Specialist and Paid Media Lead, I owned the strategy, execution, and optimization of global campaigns across North America, EMEA, and APAC. I developed paid media strategies aligned with pipeline goals and presented performance reviews to senior leadership. I also implemented tracking and attribution setups to maintain clean data for accurate reporting.

I am skilled at collaborating cross-functionally with content, design, and sales teams to develop integrated digital marketing strategies that align with brand, SEO, and email initiatives. I have led creative testing programs, worked with external vendors and agencies, and contributed to educational initiatives by creating internal documentation and best practice guides.

Previously, I have worked as a Digital Marketing Executive managing paid media campaigns for clients in technology, fintech, wellness, and consumer tech sectors. I have experience in strategic planning, client communication, campaign optimization, and new business development. Earlier in my career, I worked as an SEO & Paid Media Analyst, managing paid media and email marketing campaigns, as well as SEO strategies for real estate and healthcare clients.

I hold a Bachelor of Engineering in Information Technology and have multiple certifications including Google Analytics (GA4), Google Search Ads, Google Tag Manager, Meta Blueprint, and HubSpot certifications. I am passionate about leveraging data-driven insights to deliver measurable improvements in campaign performance and business outcomes.