I am a senior executive with over 15 years of experience leading high-impact commercial strategies in technology, cloud computing, artificial intelligence, and consultative services across Mexico and Argentina. I specialize in Google Cloud, AWS, Data Analytics, and Digital Transformation, with a proven track record in market expansion, revenue generation, and managing C-Level corporate accounts. I am results-driven and take a consultative approach to sales, skilled at building strategic alliances with global technology partners and managing high-performance commercial teams. My expertise lies in accelerating the adoption of innovative solutions across various industries including Retail, CPG, Finance, and Manufacturing.
Throughout my career, I have successfully closed enterprise-scale deals such as API modernization projects and AI-powered solutions that eliminate operational losses and improve efficiency. I have positioned companies as strategic partners for major clients, ensuring seamless migration and automation processes with zero disruption. My leadership style focuses on coaching teams, setting KPIs, and driving revenue growth through strategic sales and commercial leadership.
I have extensive experience working with Google Cloud and AWS ecosystems, developing cloud adoption strategies, and leveraging AI and machine learning technologies like ChatGPT to enhance sales processes. I am passionate about digital transformation and have helped clients automate document verification, streamline credit analysis operations, and implement OCR solutions to reduce human error and increase operational scalability.
My professional journey includes roles such as Cloud & IT Sales Manager at Elaniin, Sales Manager at GTEC Software SC, and GCP Business Director at Itera Process. I have also contributed as a Commercial Representative and Research & Marketing Consultant, designing and implementing commercial strategies and managing key accounts with high satisfaction and renewal rates.
I hold a Bachelor’s Degree in International Business from Universidad J.F. Kennedy, Argentina, and have completed various certifications including Google Cloud Sales Credential, AWS Cloud Sales Certification, and training in AI, BigQuery, and cybersecurity. I am fluent in Spanish and advanced in English, available immediately for remote or hybrid work, and willing to travel.
Defines and executes commercial strategy for expanding cloud and IT solutions in the Mexican market, focusing on high-value corporate accounts. Leads end-to-end consultative sales processes: needs assessment, proposal design, value presentation, and contract negotiation. Develops and consolidates strategic alliances with Google Cloud and AWS, driving pipeline generation, co-selling, and solution positioning. Builds long-term relationships with corporate clients and technology partners, increasing retention and account expansion.
Led a 4-person commercial team focused on Google Cloud & Workspace, consistently exceeding quarterly pipeline and closing targets. Developed commercial and marketing strategies to drive cloud solution adoption across Enterprise and Corporate segments. Expanded the partnership with Google Cloud Mexico, working closely with Enterprise and Corporate channel teams. Closed high-value strategic agreements with CEOs, CIOs, CMOs, and Operations Directors, shortening sales cycles through a consultative approach.
Developed new business in cloud infrastructure, AI, and data analytics, generating high-value opportunities across strategic sectors. Created industry-specific use cases in collaboration with the Google Cloud team, accelerating deal closure and technology adoption. Responsible for end-to-end commercial strategy: new client acquisition, existing account expansion, and revenue quota attainment.
Developed new business with local, regional, and global brands through consulting on market research projects using advanced digital methodologies. Implemented and managed business analytics and reporting platforms (Qualtrics, Track.co, BI), increasing client perceived value.
Designed and implemented short-, medium-, and long-term commercial strategies, developing a 360° research and marketing service portfolio. Coordinated teams of analysts and moderators for qualitative studies: interviews, focus groups, and digital communities.
Designed and led market research and digital transformation projects for leading brands including Bayer, Samsung, Bimbo, Coca-Cola, GM, and Sanofi. Managed a key account portfolio with high satisfaction and renewal rates, developing brand positioning and market growth strategies. Consolidated the innovation consulting unit, integrating advanced digital methodologies into research projects.
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