Senior Product Designer · Design Systems Specialist

Sole designer during the 0-to-1 phase, owning brand identity and experience direction. Led product strategy initiatives directly with founders, including user research, SWOT analysis, JTBD mapping, MVP definition, and go-to-market planning. Built the foundational UI kit, component patterns, and scalable design processes to support future product growth and team expansion. Helped shape product vision and positioning in an emerging AI healthcare workflow space.

Built and scaled Bubble DS from the ground up, creating a unified design language across multiple products and reducing design-to-development time by 30%. Architected and governed a scalable design system across 9 product squads, defining token systems, component libraries, and contribution workflows to ensure brand consistency. Systemized the brand’s motion identity into scalable infrastructure through motion tokens, annotation toolkits, and adoption programs. Enabled engineering teams to implement motion consistently without requiring dedicated motion design support. Mentored designers, illustrators, and motion designers while establishing design review and handoff processes adopted organization-wide. Partnered with engineering leadership to improve scalability, consistency, and collaboration between design and development teams.

Led 0-to-1 product development, driving discovery, user research, roadmap planning, and cross-functional alignment. Contributed to securing initial investment and acceptance into the 500 LatAm accelerator program. Defined PRD and prioritized initiatives balancing user needs, business goals, and technical feasibility.

Led end-to-end product design for financial and insurance platforms operating under strict regulatory requirements. Worked across products and clients including Solventa, Banco BICE, HomeIn, Abcdin, and Betterfly. Conducted discovery workshops, user research, and flow design aligned with UX strategy and business objectives. Collaborated closely with stakeholders, product owners, and engineering teams to define scalable product solutions.

Founded and led a multidisciplinary design studio for 8 years, managing branding, digital product, and web design projects. Delivered work for startups, SMBs, public organizations, and educational institutions across diverse industries. Co-organized Neactiva, a regional design conference held between 2013 and 2018. Clients included the Institute of Culture of Corrientes, the Ministry of Industry, and Universidad de la Cuenca del Plata.

Delivered curriculum in Typography, Multimedia Design, Portfolio Development, and Professional Practice.

Taught Information Design (Taller de Diseño Gráfico 3). Served as Academic Coordinator between 2019 and 2023, leading collaboration between teaching teams and academic stakeholders. Represented the Design Area on the committee responsible for updating the Graphic Design curriculum.