Curator and concept, CEM, Marketing Brazilian Portuguese, expansion

Leads sales expansion and business development in the beverage sector, applying go-to-market strategies and positioning for fermented products in Brazil. Integrates consumer behavior insights to optimize commercial strategies and ensure sustainable brand growth.

Strategic sensory development of beverages according to client/campaign proposals and strategies.

Sensory Marketing, Luxury Bar Consulting, Flavor and Perception Development for brands. Leads sales expansion and business development in the beverage sector, optimizing processes, beverage menus, and consumption experiences, transforming establishments into references and driving results for clients such as Belmond Cap Juluca in the Caribbean, Marré Hotel in Milagres, AL, and Grupo Origem in Salvador.

Serves as juror in specialized panels in Italy, China, and the Caribbean, applying deep expertise in sensory analysis to recognize and certify beverage excellence worldwide.

Produces material on beverages, trends, and curates bar events with leading names and representatives of the Brazilian sector.

Led brand repositioning through sensory marketing strategies and storytelling, elevating perception and reach of cachaça in the market.

Optimized processes, beverage menus, and consumption experiences, transforming establishments into references and driving results.

Consulted on content and specialized curation for the first TV series about cachaça (“Bendita Marvada”), contributing to elevating the narrative of cachaça to a luxury level.

Led brand repositioning, contributing to new identity and sensory marketing strategies to boost perception and consumption.

On-trade and strategies for penetration and promotion of Brazilian beverages in the local market.

Information gathering, analysis, and commercial planning to expand the domestic market; product management and presentations; business process implementation; client relationship and project design; partnerships management; trading between customers and sites in Portuguese and English; performance and results control; main customers included Giovanni, FBIZ, Cube, Ogilvy, DPZ, NBS, Naked, WK, Heineken, What, Coca Cola, CCAA, Sagatiba, Petrobras.

Contact, sale, and negotiation of proposals for special entertainment and media properties; design and project development for media sales; client relationship and sales to agencies such as AlmapBBDO, Rapp, Ag2 Publicis Modem, Click, MediaContacts, Lov, Sync, QG, iThink, Talent.

Prospecting and briefing special entertainment on web and mobile media; partnerships development; project management of advertising, traffic, content, partnerships, internal marketing, trading, and expansion.

Service and development of media briefing; proposal negotiation; campaign performance monitoring; engagement report analysis; client relationship management.

Development of relationships with publicity agencies and clients; company presentations; project development; coordination with production, video, press, structural, graphic, and web design departments; accounts and project monitoring.

Development of relationships with agencies and clients targeting A/B customers; marketing benefits presentations; project development; delegation to production, video, press, structural, graphic, and web design areas; account monitoring from first meeting.