I am a senior commercial professional with over 25 years of experience, specializing in the pharmacy and food sectors. Throughout my career, I have worked for major national and multinational companies, adopting a hands-on approach with a strong focus on results, team leadership, and commercial strategy development.
Recently, I served as a Sales Supervisor for the food channel, managing national and regional key accounts, as well as small and medium-sized retail businesses across Ribeirão Preto, Araraquara, and São Carlos. I managed these accounts both directly and through a network of contracted sales representatives.
I specialize in the food service segment and have built strong market relationships, including exclusive partnerships with leading regional players. I managed weekly sales operations and provided specialized service to major industrial kitchens in the Ribeirão Preto and Campinas regions.
My experience includes strategic sales planning and leadership of both direct and indirect teams, including goal definition, performance monitoring, and results delivery. I am proficient in tools such as Excel, Protheus, CRM, Power BI, and Varejo 360, a market intelligence platform similar to Scanntech and Nielsen.
I am skilled in market analysis, opportunity identification, competitive intelligence, and strategic planning. I hold an active professional registration (CORE) and continuously strive to deliver commercial excellence in all my roles.
Studies interrupted after completing 4 semesters of a 3-year program
Studies interrupted in the 5th semester
Representing PMZ Alimentos and Mariza Foods. Responsible for business development and sales across the food retail channel.
Responsible for full sales cycle management across the entire food channel, including key accounts, distributors, and retail partners.
Responsible for commercial strategy, sales management, operations, and business growth.
Managed distribution networks and sales strategies for indirect partners across the region.
Developed and managed key accounts, implemented sales strategies, and ensured market expansion.
Responsible for managing major national and regional retail accounts, negotiating contracts, and driving sales growth.
Managed sales operations and client relationships in the food service sector.
Responsible for achieving sales targets, managing retail clients, and ensuring product distribution.
Managed inbound and outbound sales, developed client portfolios, and maintained customer satisfaction.
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