Business Development Manager

Drive B2B commercial and local marketing initiatives across ophthalmology, optical retail, pharmacy, distributor, and healthcare-related channels. Partner with key accounts, retail stakeholders, distributors, and internal teams to improve product visibility, strengthen recommendation behavior, support sell-out, and activate local opportunities. Coordinate trainings, educational sessions, product presentations, customer activations, and event participation. Support digital marketing projects including website content, MyAlcon Fitting Hub, Dry Eye Test & Buy app, local content adaptation, eContent activation, customer-facing materials, approval follow-up, and campaign coordination. Use Salesforce, Pitcher, Einstein Analytics, Power BI/reporting dashboards, customer feedback, and competitor monitoring to prepare insights and recommendations.

Managed a high-value portfolio of ophthalmologists, optical stores, pharmacies, clinics, and business partners. Implemented local promotional actions, educational initiatives, product discussions, round tables, and customer engagement activities. Built long-term relationships with KOLs and professional stakeholders and translated customer needs and competitor activity into growth actions. Achieved #1 market share in Bucharest for a flagship product through structured relationship-building and strong field execution.

Managed multi-specialty account relationships across doctors, pharmacies, and healthcare stakeholders. Supported product uptake through structured planning, presentations, and consistent follow-up. Contributed to early digital and cross-functional marketing initiatives and monitored territory performance, customer feedback, and competitor activity to inform action plans and field priorities.

Managed professional client portfolios, distributor-related relationships, product presentations, congress participation, CRM tracking, forecasting, and market-share growth across complex territories.

Managed professional client portfolios, distributor-related relationships, product presentations, congress participation, CRM tracking, forecasting, and market-share growth across complex territories.

Coordinated PR, rebranding, and marketing projects involving design, frontend, backend, and UX/UI contributors. Supported B2B pharmaceutical marketing campaigns and client communication.

Supported digital marketing, customer acquisition, SEO, social, e-commerce initiatives, Google Analytics reporting, app/product launch coordination, and collaboration between business, marketing, UX/UI, and development teams.

Worked with SAP-related stock, distribution, and business-process workflows, building early exposure to ERP systems, operational accuracy, and data-protection/cybersecurity awareness.