Analytical, creative, organized and efficient strategic thinker with excellent problem-solving skills. Also highly effective in project management and trend identification in digital marketing. Moreover, always willing to go the extra mile for on-time content and campaign delivery.
βWorking on British Petroleum (BP) and Castrol globally across paid search and social.
β Line management of 3 Account Managers & 3 Account Executives & a separate global resource team.
β Developing training & progression planning for media activation team members and monitoring their objective plans.
β Building strong relationships with clients, ensuring deadlines and client expectations are met.
β Creating & presenting Scopes of Work for projects/campaigns with client/client service teams.
β Ownership & oversight of all key ways of working processes (e.g. SLAs) & point of escalation for execution & client services teams.
β Ownership of digital media planning & strategy including oversight of budget and buy recommendations.
β Verifying budgets by market, plus 1st & 3rd party channel audiences with the client and planning team.
β Liaising with channel execution and planning teams around campaign setup, strategy & delivery schedules.
β Preparing and delivering cross-channel (SEO, Programmatic, CRM) media proposals & presenting of these to senior-level stakeholders to reinforce our activation capabilities in conjunction with our PPC and Social efforts.
β Coordinating of tech setup (e.g. pixel implementation, conversion API, tracking, partner & platform integration) between execution teams and the client (client’s analytics).
β Higher level stakeholder management with media partners, publishers and platforms that we work with across media activations.
β Responsible for reporting for biddable channels, preparation of monthly and quarterly reports and presenting to clients.
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