Analytical, creative, organized and efficient strategic thinker with excellent problem-solving skills. Also highly effective in project management and trend identification in digital marketing. Moreover, always willing to go the extra mile for on-time content and campaign delivery.
●Working on British Petroleum (BP) and Castrol globally across paid search and social.
● Line management of 3 Account Managers & 3 Account Executives & a separate global resource team.
● Developing training & progression planning for media activation team members and monitoring their objective plans.
● Building strong relationships with clients, ensuring deadlines and client expectations are met.
● Creating & presenting Scopes of Work for projects/campaigns with client/client service teams.
● Ownership & oversight of all key ways of working processes (e.g. SLAs) & point of escalation for execution & client services teams.
● Ownership of digital media planning & strategy including oversight of budget and buy recommendations.
● Verifying budgets by market, plus 1st & 3rd party channel audiences with the client and planning team.
● Liaising with channel execution and planning teams around campaign setup, strategy & delivery schedules.
● Preparing and delivering cross-channel (SEO, Programmatic, CRM) media proposals & presenting of these to senior-level stakeholders to reinforce our activation capabilities in conjunction with our PPC and Social efforts.
● Coordinating of tech setup (e.g. pixel implementation, conversion API, tracking, partner & platform integration) between execution teams and the client (client’s analytics).
● Higher level stakeholder management with media partners, publishers and platforms that we work with across media activations.
● Responsible for reporting for biddable channels, preparation of monthly and quarterly reports and presenting to clients.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
As a team-centric C-level executive with a focus on sales and business development, I have a 15-year track record of leading organizations toward achieving unprecedented success, dramatically expanding market presence in competitive segments, and positioning organizations for long-term, sustainable gains.
