Product Marketing Manager II

This role will be instrumental in defining and executing GTM strategies for a rapidly evolving product suite. They will work closely with Sales, Product, Customer Success, Marketing, Creative, and leadership teams to define market positioning and value proposition. Central to this role is the ability to develop deliverables and sales enablement that increases product awareness and utilization and drives demand and sales. This includes content such as one-pagers, sales decks, proposals, infographics, and webinar content and decks. The right candidate will be curious, driven, and customer-centric. This role reports to the Customer Success Marketing leader.

Nelnet Campus Commerce delivers payment technology for a smarter campus. Our product suite uses the latest technology to create a unique and integrated payment experience for more than 1,0300 institutions across the country. Our intuitive and secure solutions are PCI Level 1 validated and integrate with every major ERP. From payment processing and refunds, to tuition payment plans and online storefronts, Nelnet Campus Commerce helps process every payment on campus.

JOB RESPONSIBILITIES

• Bridge the gap between evolving customer needs and Nelnet Campus Commerce’s product suite by translating insights into compelling messaging, seamless user experiences, and high-impact go-to-market strategies.
• Focus on measurable results over output, ensuring cross-functional collaboration leads to customer success, engagement, and retention at every stage of the customer journey.
• Lead the end-to-end GTM process, ensuring tight alignment between Product, Sales, Customer Success, and Marketing to optimize adoption, market penetration, and revenue impact.
• Work with Demand Gen team to execute product-led growth (PLG) strategies that accelerate self-serve adoption and in-product engagement, leveraging in-app messaging, personalized onboarding, and interactive walkthroughs.
• Equip internal teams (Sales, Customer Success, Product, Demand Generation) with real-time customer insights, data-driven messaging, competitive intelligence, and scalable enablement content to enhance self-service adoption, product feedback loops, and lead generation.
• Design and execute targeted ABM upsell and cross-sell initiatives based on user behavior, product adoption signals, product usage data, churn risk signals, and account fit to drive expansion revenue.
• Assist with growth and engagement strategies for The Nelnet Quad community platform to cultivate customer growth, translate insights into marketing strategies or deliverables, feature enhancements, and retention drivers.
• Build an ongoing operational plan for the customer engagement portion of the customer lifecycle, working with cross-functional teams to expand conversations, solicit customer referrals, drive product feedback, and support brand-building initiatives.
• Develop sales enablement assets, including battle cards, objection-handling guides, positioning frameworks, and value-based messaging that empower Sales and Customer Success teams with actionable insights.
• Help direct content strategy and execution, including digital strategy, ensuring messaging aligns with customer advocacy efforts and growth initiatives to boost product adoption, engagement, and retention.
• Design and manage retention-focused marketing initiatives, including feature updates, customer training and marketing materials, virtual events, and lifecycle campaigns, that increase product utilization and reduce churn.
• Serve as a subject matter expert on customer sentiment, buying behavior, and retention triggers, translating insights into marketing strategies that enhance product-market fit and user experience.
• Present product insights, emerging industry trends, and strategic updates at internal and external events, webinars, and leadership meetings.
• Define, track, and report on key KPIs for product marketing, including adoption rates, feature utilization, revenue expansion, and retention metrics.

EDUCATION

Bachelor’s Degree or equivalent (Accounting, Finance, Business Administration, Communications, or Marketing preferred)

EXPERIENCE

• 3-5 years of marketing experience, or equivalent.
• Experience in higher education student financial services preferred. Previous roles could include Student Financial Services, Bursar, Student Accounts, or similar.
• Strong knowledge of higher education state and federal regulations and compliance policies.
• Knowledge proficiency in student billing, receivables, collections, refunds, cashiering, third-party or sponsored billing and accounts, and general accounting and reporting of student funds.

COMPETENCIES – SKILLS/KNOWLEDGE/ABILITIES

• Ability to simplify complex technical capabilities and translate them into customer-centric value propositions.
• Strong verbal, written, and presentation skills, with the ability to craft compelling narratives for multiple audiences.
• Proven ability to manage cross-functional initiatives.
• Ability to balance long-term vision with execution.
• Thrives in fast-paced, high-growth settings, with the ability to adapt, prioritize, and pivot quickly.
• A blend of creativity and analytical thinking to craft innovative strategies, while making constant optimizations.
• Ability to lead by influence or direct management, fostering a culture of collaboration and accountability.
• Deep commitment to understanding customer needs, pain points, and behaviors.
• Strong analytical skills with the ability to leverage data from various sources (e.g., product analytics, CRM, marketing automation, community platform, dashboards).
• Strong design skills in tools such as Canva and PowerPoint.
• Ability to travel to work-related events or industry tradeshows (approximately 3-4x per year).

**Pay Range for this role is – $65,000 – $85,000

Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program.

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