Digital Analyst – Tag Management-080847
Description
About the job you’re considering
We are seeking a Digital Analyst to lead efforts in tag management implementation, data layer design, and cookie compliance strategy for our ecommerce business. This role is critical in ensuring our analytics and marketing tags are deployed accurately and responsibly. The ideal candidate has strong experience in GA4, GTM, and consent management, and is a clear and effective communicator who builds trust with business stakeholders through data accuracy and integrity.
Your role
Tag Management & Compliance Implementation
- Own and maintain client tag manager platforms (typically Google Tag Manager), ensuring scalable and organized implementation.
- Design and manage data layer specifications to support robust GA4 tracking and marketing pixel deployment.
- Partner with legal, marketing, and development teams to manage cookie consent compliance (e.g., GDPR, CCPA, CPRA).
- Implement and maintain tag behavior aligned to user consent choices using consent management platforms (e.g., OneTrust, TrustArc).
- Troubleshoot tag firing, event tracking, and dataLayer issues across web platforms.
- Serve as a strategic advisor on data privacy impacts to marketing and analytics tracking.
Analytics & Insights
- Ensure accurate GA4 tracking for all key user interactions and digital performance measurement.
- Interpret data with statistical rigor and translate findings into clear, actionable insights.
- Identify trends, anomalies, and opportunities to improve ecommerce performance.
- Develop and maintain dashboards and reports that monitor experience and revenue-driving KPIs.
Stakeholder Communication & Collaboration
- Present findings and recommendations to stakeholders in a clear and compelling way.
- Build trust with business leaders by ensuring accurate data interpretation and transparency in reporting.
- Collaborate with marketing, product, engineering, and legal teams to align on goals and data requirements.
Your skills and experience
- Strong expertise in GA4 and its event-based tracking model.
- Hands-on experience with Google Tag Manager, including custom HTML tags, triggers, and variables.
- Familiarity with JavaScript and Best Practices.
#LI-MS4 #LI-REMOTE
Life at Capgemini
Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:
- Flexible work
- Healthcare including dental, vision, mental health, and well-being programs
- Financial well-being programs such as 401(k) and Employee Share Ownership Plan
- Paid time off and paid holidays
- Paid parental leave
- Family building benefits like adoption assistance, surrogacy, and cryopreservation
- Social well-being benefits like subsidized back-up child/elder care and tutoring
- Mentoring, coaching and learning programs
- Employee Resource Groups
- Disaster Relief
About Capgemini
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to
engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of €22.1 billion.
Get the future you want | www.capgemini.com
Disclaimer
Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.
Click the following link for more information on your rights as an Applicant http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law
Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.
Job
: Programmer/Analyst
Schedule
: Full-time
Primary Location
: US-GA-Atlanta
Organization
: NA APPS LOC PRACTICE
