What do we do?
Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.
We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally.
The Role:
We’re hiring a Head of Growth to lead and scale Paddle’s product-led growth (PLG) engine, owning the full journey from customer acquisition to activation, and expansion. You’ll be responsible for building growth loops, accelerating activation, and driving revenue from our self-serve motion.
This role leads a cross-functional team that combines product, design, data, and engineering. You’ll implement AI-powered experimentation, predictive models, and smart triggers to optimise onboarding, conversion, and expansion. It’s about moving fast, scaling what works, and making every product interaction a revenue opportunity.
You’ll collaborate closely with Demand Gen, Product Marketing, Revenue Marketing, Web, Product and RevOps to ensure Paddle’s PLG motion works seamlessly alongside our commercial sales-led engine.
What you’ll do:
PLG Growth Strategy: Define the roadmap to drive acquisition, activation, and expansion within our self-serve funnel.
Growth Loops: Build and scale product-led growth loops, leveraging in-product usage, usage-based triggers, and referral mechanics to compound momentum.
AI-Driven Optimisation: Leverage AI to run smarter experiments, personalise onboarding, identify expansion signals, and score user intent in real-time.
Onboarding & Activation: Improve customer time-to-value and key activation metrics across segments, working cross-functionally to unblock friction in early journeys.
Expansion: Optimise packaging and expansion flows. Collaborate with Product and RevOps to align product experience with revenue opportunities.
Experimentation Infrastructure: Build a high-velocity test-and-learn engine, with the tooling, data pipelines, and tracking needed to test rapidly and scale efficiently.
PLG Revenue Accountability: Own KPIs including sign-ups, activation rate, PQLs, self-serve conversion, and NRR for PLG customers.
Cross-Functional Partnership: Operate across Product, Marketing, Engineering, and Data to deliver unified customer journeys that convert and expand.
We’d love to hear from you:
7+ years in growth, product, or marketing roles within B2B SaaS, with significant ownership of PLG or freemium funnels
Deep experience in growth loop design, full-funnel optimisation and product monetisation.
Strong background in experimentation, ideally with a high testing velocity culture
Fluency in data tools, metrics and experience building out analytics capabilities
Proven ability to lead cross-functional squads and drive commercial outcomes through the product
Hands-on exposure to leveraging AI/ML for growth acceleration, such as dynamic onboarding, predictive scoring, and real-time segmentation
Everyone is welcome at Paddle
At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.
Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.
Why you’ll love working at Paddle
We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.
We live and breathe our values, which are:
Paddle for others
Paddle together
Paddle simply
We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and well-being initiatives.
We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and enhanced parental leave. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.
