Director, Enterprise Marketing

Remote from: USA
Salary, yearly, USD: 112,796 - 191,580
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 26 May 2026
Apply before: 26 Jun 2026
Experience level: Director
Views / Applies: 11 / 2

About Avid

Transforming Media with Innovative Solutions

Computer Software
1987

AI Summary

Avid seeks a Director, Enterprise Marketing to lead global B2B marketing efforts, focusing on ABM/ABX, email marketing, and events. The role involves collaborating with sales, customer success, and channel partners to drive revenue growth and customer retention. Key responsibilities include executing marketing strategies, mentoring a team, and optimizing campaign performance. The ideal candidate has 7+ years in B2B marketing, with 3+ years in leadership within SaaS. This is a remote-friendly position requiring occasional travel.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight This is a senior leadership role requiring extensive experience (7+ years) and strategic oversight of global marketing, which demands high expertise and adaptability.

Salary Analysis

AI Insight The offered salary range of $112,796 to $191,580 is competitive for a Director-level marketing role in the US, with a median of $152,188 aligning well with market standards for similar positions in tech and SaaS companies.

Key Skills

B2B Marketing ABM/ABX Email Marketing Event Management Salesforce Marketo 6sense Team Leadership SaaS Revenue Growth

Cover Letter Sample

I am excited to apply for the Director, Enterprise Marketing position at Avid. With over 7 years of B2B marketing experience, including 3+ years in leadership within SaaS, I have a proven track record of driving revenue growth through strategic ABM/ABX, email marketing, and event management. My background includes aligning marketing initiatives with sales objectives to accelerate deal cycles and expand buying committees.

At my previous role, I successfully led a team to implement integrated campaigns that increased marketing-influenced pipeline by 30% and improved lead conversion rates. I am proficient in marketing automation tools like Salesforce, 6sense, and Marketo, and I thrive in collaborative environments that require cross-functional teamwork.

I am passionate about Avid's mission to empower creators and would love to bring my expertise in enterprise marketing to your team. Thank you for considering my application.

Possible Interview Questions

Can you describe a successful ABM/ABX campaign you led and how you measured its impact?

I led an ABM campaign targeting 50 high-value accounts in the financial sector. We used intent signals from 6sense to personalize outreach, resulting in a 40% increase in engagement and a 25% lift in pipeline from those accounts. We measured success through engagement rates, conversion to opportunity, and closed-won revenue.

How do you align marketing strategies with sales and customer success teams?

I hold weekly alignment meetings with sales and CS leaders to review goals and pipeline. We use shared KPIs like lead-to-opportunity conversion and customer retention rates. I also involve sales in campaign planning and create joint account plans for key accounts.

How do you mentor and develop a high-performing marketing team?

I focus on setting clear goals, providing regular feedback, and offering growth opportunities like certifications in Marketo or 6sense. I encourage team members to lead projects and present results, fostering ownership and continuous learning.

Describe your experience with marketing automation tools and how you use them to drive efficiency.

I have extensive experience with Marketo and Salesforce. I use Marketo for automated lead nurturing, scoring, and campaign tracking, while Salesforce helps manage the sales funnel. I also leverage 6sense for account targeting and intent data to prioritize efforts.

How do you approach budget management for enterprise marketing programs?

I start by aligning budget with strategic priorities, such as ABM and events. I track ROI for each initiative and reallocate funds based on performance. I also negotiate with vendors for better rates and regularly review spend to ensure cost-effectiveness.

It’s fun to work in a company where people truly BELIEVE in what they’re doing!

We’re committed to bringing passion and customer focus to the business.

Director, Enterprise Marketing

ABOUT AVID

Avid makes technology and collaborative tools so creators can entertain, inform, educate and enlighten the world. Our customers are the visionaries behind the most inspiring feature films, television programs, news broadcasts, televised sporting events, music recording and live concerts.

To learn how Avid powers greater creators or for more information, visit www.avid.com.

JOB SUMMARY

As a Director, Enterprise Marketing, you will lead the execution of Avid’s B2B marketing plans globally, with a focus on Account Based Marketing / Experience (ABM/ABX), email marketing, and event management, partnering with the broader marketing team as well as sales, customer success, and channel partner teams. You will be responsible for ensuring marketing is helping to retain and grow existing and new customer relationships by delivering high quality leads, leveraging intent signals to expand buying committees, influencing pipeline, and accelerating closed/won deals.

KEY RESPONSIBILITIES

Execute comprehensive B2B marketing strategies that align with the company’s business objectives and drive revenue growth.

Collaborate closely with the sales, customer success, and channel partner teams to ensure marketing strategies support retention and growth goals, including the development of joint initiatives and integrated campaigns.

Oversee field marketing efforts to ensure regional strategies are effectively executed and tailored to local markets and target segments.

Lead the development and execution of ABM/ABX touchpoint strategies to target high-value accounts and segments, driving relevant marketing efforts that result in increased engagement and conversions to expand buying committees within existing accounts and identify net new logo opportunities.

Develop and maintain effective email marketing strategies that support customer engagement and growth goals.

Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.

Establish KPIs and metrics to measure the effectiveness of marketing initiatives, build a performance-driven team culture, and provide regular reporting and analytics to the executive team.

SUCCESS MARKERS

High quality lead generation, resulting in strong conversion rates throughout funnel.

Strong engagement rates on campaign touchpoints.

Continual optimization of marketing influenced pipeline and accelerated deal close rates.

Effective expansion of buying committees within existing accounts.

Expansion of channel marketing strategies to retain existing channel partners and grow channel revenue.

QUALIFICATIONS

Minimum of 7 years in B2B marketing, with at least 3 years in a leadership within a SaaS organization.

Proven ability to develop and execute comprehensive marketing strategies that drive business growth.

Demonstrated experience in aligning marketing initiatives with sales objectives to achieve company goals.

Proven ability to be a change agent, influencing sales and other stakeholders to adopt modern marketing strategies and practices.

Strong background in developing and executing successful Account-Based Marketing / Experience (ABM/ABX) strategies.

Excellent verbal and written communication skills, with the ability to effectively convey complex ideas to diverse audiences and build strong working relationships with key stakeholders.

Demonstrated leadership and team-building abilities, with a focus on mentoring and developing talent.

Strong analytical capabilities to assess campaign performance and make data-driven decisions.

Familiarity with marketing automation tools and CRMS, specifically Salesforce.com, 6sense, and Marketo.

Ability to work remotely with occasional travel.

Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Pay Range $112,796 – $169,194 CAD

Pay Range $127,720 – $191,580 USD

The salary range shown reflects the company’s good faith full target range for this position at the time of posting. The company may update or modify this range at any time and endeavors to keep this posting current. Compensation decisions are based on factors including geographic location, experience, skills, education, and business needs. While the full range is posted for transparency, offers are typically made within the lower to middle portion of the range.

#LI-Remote #L1-CME1

If you like wild growth and working with happy, enthusiastic over-achievers, you’ll enjoy your career with us!

Apply now >