Sr. Manager, Paid Media (Remote UK)

Remote from: UK
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 28 May 2026
Apply before: 28 Jun 2026
Experience level: Senior
Views / Applies: 25 / 9

About company

About Smartsheet

Smartsheet is a platform for work management and automation solutions.

Computer Software
2005

Actively Hiring

AI Summary

Smartsheet seeks a Senior Manager of Paid Media to lead global digital channel strategy, focusing on enterprise demand generation and ABM. This role involves managing multi-million dollar budgets, driving pipeline growth through paid search, social, programmatic, and ABM platforms. The ideal candidate has 10+ years of B2B digital advertising experience in SaaS and 4+ years of people management. They will report to the VP of Digital Demand and collaborate with cross-functional teams to optimize performance. This is a high-impact, strategic position requiring deep expertise in LinkedIn, Google, and Meta Ads.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role requires 10+ years of experience, managing multi-million dollar budgets, and leading a team, indicating high complexity and strategic responsibility.

Salary Analysis

AI Insight The salary range was not provided, but based on US market data for a Senior Manager of Paid Media in SaaS, the typical range is $140,000-$220,000 annually, with a median around $175,000. This role is likely competitive given the seniority and impact.

Key Skills

Paid Media B2B SaaS Demand Generation LinkedIn Ads Google Ads ABM Team Leadership Budget Management Performance Marketing Marketing Strategy

Cover Letter Sample

Dear Hiring Manager,

I am writing to express my strong interest in the Senior Manager, Paid Media position at Smartsheet. With over 10 years of experience in B2B digital advertising and a proven track record of driving scalable pipeline growth, I am confident in my ability to lead your global paid media strategy. I have deep expertise in LinkedIn, Google Ads, and Meta Ads, as well as ABM platforms like Demandbase and 6sense.

In my previous role, I managed multi-million dollar budgets and shifted focus from lead volume to measurable revenue impact, achieving a 30% increase in pipeline contribution. I am skilled in building high-performing teams and fostering cross-functional alignment to optimize campaign performance. I am excited about the opportunity to bring my strategic vision and data-driven approach to Smartsheet.

Thank you for considering my application. I look forward to discussing how I can contribute to your team.

Sincerely,
[Your Name]

Possible Interview Questions

How would you approach setting the global paid media strategy for a company like Smartsheet?

I would start by analyzing historical performance data, understanding our target personas and buying cycles, and aligning with sales and product marketing on revenue goals. Then, I'd prioritize channels based on ROI potential, develop a testing roadmap, and establish clear KPIs focused on pipeline and revenue.

Describe a time you optimized a multi-million dollar media budget to improve ROI.

At my previous company, I reallocated budget from underperforming channels to high-intent audiences in LinkedIn and Google, implemented bid adjustments, and launched A/B testing on ad creatives. This resulted in a 25% increase in pipeline contribution while reducing cost per lead by 15%.

How do you ensure accurate attribution across multiple paid channels?

I partner with marketing operations to implement a multi-touch attribution model, using tools like Bizible or Marketo. I also run controlled experiments and use UTM parameters consistently. Regular cross-functional reviews help validate data and adjust models as needed.

How would you manage and mentor a team of paid media specialists?

I focus on setting clear goals, providing regular feedback, and investing in their professional development. I hold weekly 1:1s, encourage experimentation, and create a culture of data-driven decision making. I also ensure the team has access to training on new platforms and best practices.

Can you give an example of how you aligned paid media strategy with ABM initiatives?

In a previous role, I worked with the ABM team to identify target accounts and created custom audiences in LinkedIn and Demandbase. We developed account-specific ad copy and landing pages, and coordinated with sales for personalized follow-up. This led to a 40% increase in engagement from key accounts.

For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday.

At Smartsheet, our purpose is to empower teams to drive meaningful change. As a leader in collaborative work management, we help organizations plan, capture, manage, automate, and report on work at scale.

We are seeking a results-oriented Senior Manager, Paid Media to set the strategic direction for our global digital channels. This is a high-impact role responsible for translating multi-channel spend into predictable, scalable pipeline growth, with a primary accountability for enterprise demand generation, ABM activation, and measurable revenue outcomes.

You will act as a strategic leader for a high-performing team within the Digital Demand organization and drive alignment with executive stakeholders and critical cross-functional partners across Sales, Product Marketing, Creative, and Marketing Operations to accelerate growth across all segments and geographies.

This role reports to our VP, Digital Demand.

You Will:

Architect and Define Global Paid Media Strategy

Set the vision and architect the global paid media strategy across Paid Search, Paid Social, Programmatic, and ABM platforms.
Drive enterprise and mid-market pipeline growth through strategic channel investments in LinkedIn Ads, Google Ads, Meta Ads, and emerging channels.
Develop full-funnel media plans directly aligned to regional revenue targets and segment priorities.
Govern the multi-million dollar media budget, focusing on maximizing ROI and translating spend into predictable pipeline and revenue contribution.

Drive Measurable Revenue and Performance Optimization

Establish the core KPIs, shifting the focus from lead volume to measurable pipeline, revenue, and customer acquisition impact.
Lead ongoing testing strategy (creative, messaging, audience, bidding, landing pages) to continually improve conversion rates and cost efficiency across all campaigns.
Partner with Marketing Operations to ensure accurate attribution and measurement across channels.
Utilize data to identify scaling opportunities and proactively mitigate performance risks to protect the media portfolio.

Leadership and Team Development

Elevate reporting to deliver clear, actionable, and data-driven narratives to senior leadership and executives.
Manage and mentor paid media team members, focusing on career development and strategic growth.
Establish and enforce operational rigor, best practices, and comprehensive documentation to ensure function-wide excellence and scalability.

Cross-Functional Influence and Alignment

Serve as the domain expert and strategic advisor for cross-functional partners, coordinating with Product Marketing and Campaign teams to ensure messaging alignment.
Direct Creative teams on developing high-performing ad formats tailored to channel and audience.
Collaborate with regional marketing teams to localize campaign strategies for global markets and optimize performance based on geo and segment nuances.
Perform other duties as assigned

You Have:

10+ years of B2B digital advertising experience, preferably in SaaS
4+ years of people management experience
Deep expertise in LinkedIn Campaign Manager, Google Ads and Meta Ads; experience with ABM platforms (Demandbase, 6sense, etc.)
Strong understanding of B2B buying cycles and enterprise demand generation
Experience managing significant paid media budgets with proven pipeline impact
Analytical fluency in performance metrics, attribution models, and marketing analytics platforms
Experience running global campaigns with localization
Ability to translate data into compelling executive-level narratives
Legally eligible to work in the UK on an ongoing basis

Perks & Benefits:

Employer-paid Private Medical and Dental, additional cost for family members
Monthly contributions toward your pension
25 days paid for Holiday + Bank Holidays + Flexible Time Away Program
20 weeks fully paid Maternity Leave
12 weeks fully paid Paternity/Adoption Leave
Personal paid Volunteer Day to support our community
Opportunities for professional growth and development including access to Udemy online courses
Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account.
Teleworking options from any registered location in the UK (role specific)

Get to Know Us:

At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.

Equal Opportunity Employer:

Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

#LI-Remote

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