Director, Marketing Analytics

Remote from: USA
Salary, yearly, USD: 217,000 - 300,000
Department: Data Science & Analytics
Employment type: Full Time,
Job posted: 5 Jun 2026
Apply before: 5 Jul 2026
Experience level: Director
Views / Applies: 12 / 1

About company

About Chime

Helping everyday people achieve financial peace of mind, together.

Financial Services
2012

Actively Hiring

AI Summary

Chime seeks a Director of Marketing Analytics to lead and scale the analytics function during a growth phase. The role involves setting the vision for marketing analytics, leading a team, and using descriptive analytics, modeling, and experimentation to guide investment decisions. The ideal candidate has over 10 years of analytics experience and deep expertise in marketing measurement. This position is critical for the Growth org and requires a results-oriented, collaborative leader. The base salary offered is between $217,000 and $300,000, plus bonus and equity.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight Requires deep expertise in marketing analytics, leadership of high-performing teams, and ability to influence executive decisions in a fast-paced fintech environment.

Salary Analysis

AI Insight The offered base salary range of $217,000 to $300,000 is competitive for a Director-level Marketing Analytics role in the fintech industry. It aligns with the market median and reflects the seniority and impact of the position.

Key Skills

Marketing Analytics Team Leadership Media Mix Modeling Causal Inference SQL Python Data Visualization Executive Communication Experimental Design LTV Modeling

Cover Letter Sample

I am excited to apply for the Director, Marketing Analytics position at Chime. With over 10 years of experience in marketing analytics and a proven track record of driving business outcomes, I am confident in my ability to lead and scale your analytics team.

My expertise in media mix modeling, causal inference, and building scalable reporting infrastructure aligns perfectly with the role's requirements. I am particularly drawn to Chime's mission of democratizing financial progress and would bring a results-oriented, collaborative approach to your Growth org.

Thank you for considering my application.

Possible Interview Questions

How would you approach setting up a marketing measurement framework for a B2C fintech company?

I would start by understanding the customer journey and key business objectives, then define metrics across acquisition, activation, engagement, retention, and LTV. I would implement a combination of attribution modeling, media mix modeling, and experimentation to measure incrementality, and build scalable reporting dashboards to democratize insights.

Describe a time you used causal inference to drive a significant marketing investment decision.

At my previous company, we used a quasi-experimental design (difference-in-differences) to evaluate the incremental impact of a brand campaign. The analysis showed a 15% lift in organic conversions, leading to a 20% increase in brand investment and a reallocation of performance marketing budget.

How do you balance building scalable reporting infrastructure with delivering immediate insights?

I prioritize high-impact, quick wins to build credibility while simultaneously investing in data pipelines and self-serve tools. For example, I might create a simple dashboard for key metrics within a week, then work on automating data collection and building a more robust infrastructure over the next quarter.

How do you mentor and develop a high-performing analytics team?

I focus on fostering a culture of continuous learning and ownership. I set clear expectations, provide regular feedback, and encourage team members to present their work to stakeholders. I also invest in their technical skills through workshops and one-on-one coaching, and ensure they have exposure to diverse projects to broaden their expertise.

How would you communicate complex analytical findings to non-technical executives?

I would distill the analysis into a clear narrative focused on business impact, using visualizations and analogies. I avoid jargon and highlight actionable recommendations. For example, instead of discussing model coefficients, I would say 'Our analysis shows that increasing TV spend by 10% could drive a 5% lift in new account sign-ups, with a positive ROI of 3x.'

About the role

Chime is looking for a Director of Marketing Analytics to lead and scale our Marketing Analytics function during a critical phase of growth. In this role, you’ll set the vision for how marketing analytics drives business strategy. You’ll lead a high-performing team using descriptive analytics, modeling, and experimentation to advise Marketing and Executive leadership on where and how to invest for maximum impact.

The base salary offered for this role and level of experience will begin at $217,000 and up to $300,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

Drive business outcomes. This role is critical for the Growth org, this team is meant to deliver outcomes not academic analyses that will sit on a shelf
Set and implement the vision and strategy for the Marketing Analytics team
Lead, mentor, and scale a team of marketing analysts, fostering high standards for technical rigor and business impact
Prioritize the team’s work. Improve the team’s processes using AI.
Own the company’s marketing reporting and analysis for paid, owned, and integrated channels, and for performance across acquisition, activation, engagement, retention, and LTV
Build scalable reporting infrastructure and self-serve tools that improve marketing velocity and accountability
Use MMM, experimental, and quasi-experimental methodologies to estimate incremental impact
Translate complex analyses into clear and persuasive executive-level recommendations. Partner with Marketing, Finance, and Product leadership to inform budget allocation and investment strategy

To thrive in this role, you have

10+ years of experience in analytics or a related quantitative field, with 8+ years in Marketing Analytics within a B2C technology company
A results-oriented mindset with a bias toward action, clarity, and high standards
Exceptional stakeholder management skills and experience influencing senior leadership and cross-functional executives
A demonstrated record of using data to drive measurable business impact in a consumer-facing marketing team. Experience with brand and performance marketing and how marketing teams operate those functions
Experience leading and developing high-performing analytics teams, with a track record of elevating talent and building strong culture
Deep expertise in marketing measurement, including attribution modeling, media mix modeling, causal inference, customer lifetime value modeling
Strong SQL proficiency and experience working with large-scale data warehouses
Proficiency in BI and visualization tools (e.g., Looker, Tableau, PowerBI); experience improving data accessibility across organizations
Strong statistical foundation (e.g., hypothesis testing, predictive modeling, experimental design), experience with Python

#LI-AM1 #LI-Hybrid

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it’s starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we’re proud to have helped millions unlock their financial potential.

We’re a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner’s mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission, we must earn and keep people’s trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren’t just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don’t—who will?

*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What we offer for our full-time, regular employees

🏢 Our in-office work policy is designed to keep you connected – with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
💻 In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
💰 Competitive salary based on experience
✨ 401k match plus great medical, dental, vision, life, and disability benefits
🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
🫂 1% of your time off to support local community organizations of your choice
👟 Annual wellness stipend to use towards eligible wellness related expenses
👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [email protected].

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.

Apply now >