Web3 Community Specialist, CN 华语社区运营专员

Job Responsibilities:

• Build and grow a Chinese-speaking Web3 community, driving community engagement, participation, retention, and long-term ecosystem growth through active community operations, user interaction, and community atmosphere building.

• Develop and execute community growth strategies, improving activity levels, participation quality, and user retention through structured campaigns, engagement loops, and iterative optimization.

• Manage daily operations of social media and community channels, including content publishing, interaction responses, trending topic participation, and overall communication rhythm control.

• Monitor Web3, Crypto, blockchain, and social media trends, and continuously adjust operational and content strategies to maintain relevance and competitiveness in a fast-moving industry.

• Plan and execute online and offline community events, including AMAs, roundtables, livestreams, community challenges, and interactive campaigns—ensuring events are engaging, participatory, and highly shareable, not just procedural.

• Create, edit, and manage community content and editorial calendars, ensuring content is high-quality, relevant, and engaging, with strong “internet-native” appeal that encourages discussion and sharing.

• Support content localization and adaptation, ensuring English/global project content is effectively translated and adapted for Chinese-speaking audiences.

• Identify, onboard, and manage local KOLs, community leaders, partners, and ecosystem collaborators, driving co-marketing campaigns and joint initiatives.

• Build and maintain relationships with industry partners, projects, and ecosystem stakeholders, supporting collaboration initiatives and execution of joint campaigns.

• Collect, analyze, and act on community feedback and sentiment, identifying issues early and improving user satisfaction through proactive resolution.

• Analyze community data, campaign performance, and growth metrics, and continuously optimize content, engagement strategies, and growth loops based on insights.

• Act as a key operator for the Mantle CN community, proactively managing user questions, feedback, and community health to improve overall user experience.

Job Requirements:

• Bachelor’s degree or above; preferred majors include Computer Science, Marketing, Media, Communications, or related fields.

• Solid understanding of Web3, Crypto, and blockchain ecosystems, including Layer2, DeFi, DAO, ecosystem projects, and community governance, with a willingness to continuously learn and explore.

• At least 2 years of experience in Web3 community operations, content operations, social media management, livestream operations, or creator/community growth roles.

• Excellent communication and coordination skills, with the ability to collaborate effectively across users, KOLs, partners, internal teams, and external stakeholders.

• Proven execution ability—able to respond quickly, take initiative, and drive tasks forward in a fast-paced, multi-threaded environment.

• Creative mindset with the ability to design engaging, interactive, and highly shareable community campaigns and activities.

• Strong analytical and structured thinking skills, able to break ideas down into actionable plans, including timelines, workflows, assets, budgets, risk considerations, and post-campaign evaluation.

• Good “internet sense” and content intuition, with an understanding of what drives discussion, engagement, and community participation.

• Efficient and resource-conscious, able to maximize impact and growth outcomes within limited budgets through smart execution and prioritization.

• Comfortable working under pressure, adapting quickly to changes, and maintaining consistent output in a high-frequency execution environment.

• Ability to communicate effectively in both English and Mandarin is required to support collaboration with Chinese and global stakeholders.

Preferred Qualifications:

• Experience working with Web3 projects such as exchanges, wallets, Layer2 ecosystems, GameFi, DeFi, developer communities, or Chinese crypto communities.

• Familiarity with platforms such as Telegram, Discord, WeChat communities, X (Twitter), Xiaohongshu, Bilibili, Douyin, and YouTube, and their respective community dynamics.

• Hands-on experience in organizing AMAs, livestreams, roundtables, offline meetups, KOL collaborations, or community growth campaigns.

• Basic English proficiency for content comprehension, localization work, and cross-team communication.

• A distinct content sense or personal style, with an understanding of meme culture, community tone, and social media trends.

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岗位职责

• 负责华语 Web3 社区的建设与增长，包括社群运营、用户互动、话题引导、氛围建设与长期活跃度提升。

• 制定并执行社区增长策略，通过持续优化用户参与路径与内容/活动机制，提升社区活跃度、参与度与用户留存。

• 负责社交媒体与社区平台的日常运营，包括内容发布、互动回复、热点跟进及传播节奏管理。

• 跟踪 Web3、Crypto、区块链及社交媒体行业趋势，及时调整运营与内容策略，保持社区在行业中的活跃度与竞争力。

• 策划并执行线上与线下社区活动，包括 AMA、圆桌、直播、社区挑战赛及互动活动等，提升活动参与感、传播性与社区影响力，而不仅仅是流程执行。

• 负责社区内容的创作、编辑与排期管理，确保内容质量高、相关性强、具备传播性与“网感”，能够引发讨论与用户互动。

• 协助项目内容的中文本地化与表达优化，使全球/英文内容更适配华语用户理解与传播。

• 寻找并对接本地 KOL、社区主理人、合作项目方及行业资源，推动联合推广与合作项目落地执行。

• 建立并维护与行业生态伙伴的合作关系，推动联合活动、联合传播及长期合作机制。

• 收集并分析社区用户反馈与情绪，及时发现问题并推动解决，持续提升用户满意度与社区健康度。

• 分析社区数据、活动效果与增长指标，并基于数据持续优化内容策略、活动设计与增长路径。

• 作为 Mantle CN 社区核心运营负责人之一，主动响应用户问题与反馈，提升整体社区体验与用户粘性。

任职要求

• 本科及以上学历，计算机、市场营销、传媒、传播或相关专业优先。

• 对 Web3、Crypto 与区块链行业有扎实理解，了解 Layer2、DeFi、DAO、生态项目及社区治理等基本概念，并愿意持续学习。

• 具备至少 2 年 Web3 社区运营、内容运营、社媒运营、直播运营、创作者运营或用户增长相关经验。

• 具备优秀的沟通与协调能力，能够高效对接用户、KOL、合作方、内部团队及外部资源。

• 具备强执行力，能够快速响应需求并主动推进事项落地，适应高频迭代与多线程工作节奏。

• 具备较强创意思维，能够设计有传播性、有参与感、有互动性的社区活动与增长玩法。

• 具备结构化思考能力，能够将创意拆解为可执行方案，包括时间规划、执行流程、物料准备、预算控制、风险预案与复盘指标。

• 具备良好的“网感”与内容判断力，理解什么内容能引发讨论、传播与参与。

• 具备较强资源整合与效率意识，能够在有限预算下最大化社区曝光、互动与增长效果。

• 具备较强抗压能力，能够适应快节奏、高变化、多任务并行的工作环境。

• 能够熟练使用英语和中文进行沟通，以支持与中文及全球相关方的协作。

加分项

• 有 Web3 项目方（交易所、钱包、L2、DeFi、GameFi、开发者社区或华语 Crypto 社群）运营经验。

• 熟悉 Telegram、Discord、微信社群、X（Twitter）、小红书、B站、抖音、YouTube 等平台运营逻辑。

• 有 AMA、直播、圆桌、线下 Meetup、KOL 联动或增长活动策划经验。

• 具备基础英文能力，能够进行内容理解、本地化表达及跨团队沟通。

• 有个人内容风格或表达能力，对梗文化、社区情绪与传播节奏有敏感度。