Growth Marketer (B2C)

Remote from: USA
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 16 Jun 2026
Apply before: 16 Jul 2026
Experience level: Senior
Views / Applies: 32 / 8

About company

About Pogo

Verified consumer research powered by AI.

Computer Software
2021

Actively Hiring

AI Summary

Pogo is seeking a Growth Marketer to lead paid acquisition for their consumer mobile app. The role involves running campaigns across Meta, TikTok, Snapchat, and programmatic channels, with strong technical knowledge of MMPs, attribution, and SKAdNetwork. The ideal candidate has 3-6 years of experience at a consumer mobile app or gaming company, with a data-driven approach to budget allocation and optimization. They will have real ownership and influence over strategy, working cross-functionally with product, data, and creative teams. The company values speed, experimentation, and efficiency.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role demands a high level of technical expertise in mobile marketing analytics and multiple paid channels, combined with strategic decision-making and autonomy, making it challenging (difficulty 4).

Salary Analysis

AI Insight Since salary was not provided, based on market data for a senior growth marketing role (3-6 years experience) in B2C mobile apps, the estimated median salary is $110,000 per year. The typical market range is $80,000 to $150,000 depending on location and company. This role offers significant ownership and growth potential.

Key Skills

Growth Marketing Paid Acquisition Mobile App Marketing CAC/ROAS/LTV SKAdNetwork Meta Ads TikTok Ads Data Analysis Cross-functional Collaboration Creative Strategy

Cover Letter Sample

I am excited to apply for the Growth Marketer position at Pogo. With over 4 years of experience in paid acquisition for consumer mobile apps, I have developed a strong technical foundation in MMPs, attribution, and SKAdNetwork, as well as expertise in channels like Meta, TikTok, and programmatic. I am particularly drawn to Pogo's data-driven culture and the opportunity for real ownership over budget and strategy. Your emphasis on experimentation and cross-functional collaboration aligns perfectly with my approach to growth marketing. I am confident I can contribute immediately to scaling Pogo's user base efficiently.

Possible Interview Questions

How do you approach budget allocation across multiple paid channels? Can you provide an example of a time you reallocated budget based on performance data?

I typically start by analyzing historical performance by channel, focusing on CAC, ROAS, and LTV. For example, at my previous company, we were overspending on Meta with diminishing returns, so I shifted budget to TikTok where we saw higher ROAS and lower CAC for a key demographic, resulting in a 20% improvement in overall campaign efficiency.

Describe your experience with mobile measurement partners (MMPs) and attribution modeling. How do you handle SKAdNetwork's limitations?

I've worked extensively with AppsFlyer and Adjust. For SKAdNetwork, I use postbacks and aggregated data to estimate performance, and I supplement with server-to-server events for high-fidelity attribution. I also employ probabilistic attribution models when deterministic data is limited.

Tell me about a time you optimized a creative strategy across multiple ad platforms. How did you measure success?

I launched A/B tests on ad creative variations across Meta and TikTok, measuring CTR, conversion rate, and ROAS. By analyzing which creatives resonated with different segments, I was able to double down on high-performing assets and improve overall ROAS by 15%.

This role requires autonomy and ownership. Can you describe a situation where you identified a growth opportunity and executed it independently?

At my previous startup, I noticed that our mobile app had high install rates but low retention. I independently proposed and implemented a re-engagement campaign using push notifications and email, which increased day-7 retention by 10% without additional ad spend.

How do you stay updated with changes in mobile advertising, such as iOS privacy changes or new platform features?

I follow industry blogs, attend webinars, and participate in growth marketing communities. When iOS 14.5 rolled out, I immediately tested alternative attribution methods and adjusted our bidding strategy, ensuring our campaigns remained efficient despite the changes.

About your role 👀

As a Growth Marketer at Pogo, you’ll join our paid acquisition team and run paid for our consumer mobile app – across digital.

Specifically, you will:

Run consumer paid acquisition across paid social (Meta, TikTok, Snapchat), programmatic/DSP, and unconventional channels.
Handle the technical side of mobile app marketing – MMPs (AppsFlyer, Adjust, Branch), attribution, SKAdNetwork
Contribute to channel and budget strategy alongside the team – work together to figure out what to test, scale, and cut
Apply analytical rigor to every spend decision – CAC, ROAS, LTV, payback, attribution
Partner with marketing, creative, and product on ad creative, landing pages, and full-funnel optimization
Test, iterate, and scale what works

About you 👩‍🚀

Likely 3–6 years of paid acquisition experience at a consumer mobile app, mobile gaming developer, or similar – somewhere paid was a serious lever, not a small line item.
Strong technical chops on mobile app marketing. MMPs, attribution, SKAdNetwork – you’ve done the work, not just managed someone who has.
You’ve run multiple paid channels. Strong POV on what works where and how budget should move.
You back every spend decision with data. CAC, ROAS, LTV, payback, attribution – you have the rigor to defend your calls.
You’ve worked at a fast-growing organization with real ownership. You don’t need to be told what to do.
You actively use AI tools in your workflows.
Bonus: mobile gaming background; out-of-home or direct mail experience.

Why you might be excited about this opportunity 🙌

Own paid acquisition across multiple channels for a well-loved consumer app (4.8 stars across 130K reviews).
Have real influence over budget and strategy. You won’t just manage campaigns – you’ll help decide where we invest, where we pull back, and our overall consumer growth strategy.
Move quickly and experiment often. We value calculated speed and iteration. If you have ideas for new channels, creative angles, landing pages, or measurement approaches, you’ll have the autonomy to test them quickly.
Partner closely with product, data, and creative teams. Paid acquisition at Pogo isn’t siloed. You’ll work cross-functionally on the full funnel – from ad creative and positioning to onboarding and conversion optimization.
Operate with strong data advantages. Pogo has uniquely rich first-party consumer data and internal insights that can inform targeting, creative, and channel strategy in ways most companies can’t.

Why you might not be excited about us 👎

This is not a pure “media buyer” role. We expect paid marketers to think beyond campaign execution – into positioning, landing pages, creative strategy, attribution, and pipeline impact.
We care deeply about efficiency and accountability. Every dollar spent is scrutinized through CAC, ROAS, attribution, and pipeline contribution. You need to enjoy operating with rigor and defending decisions with data.
Things change quickly. Budgets, channels, and priorities may shift rapidly based on performance and market feedback. We optimize aggressively and don’t get overly attached to past strategies.
You’ll need to thrive with autonomy. There won’t be overly structured playbooks or layers of management. We’re looking for someone who can independently identify opportunities, make decisions, and execute quickly.
We expect more than 9 to 5 – raw hours make an impact at our current stage. That said, we trust each team member to create a flexible work schedule that allows them to be most productive while accommodating other priorities outside of work. We also strongly encourage time off to recharge the batteries: in addition to unlimited PTO, we’ve implemented a minimum 20 days vacation policy 🌴

#LI-Remote

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