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This is a remote Sales Engineer position focused on food, beverage, and hygienic solutions for Watson-Marlow Fluid Technology Solutions, part of the FTSE100 Spirax Group. The role involves driving sustainable business growth through consultative selling, account management, and technical expertise across a designated region in South UK. Key responsibilities include managing sales pipelines, demonstrating products, researching market trends, and utilizing CRM tools. The ideal candidate will be an autonomous, customer-focused professional with strong commercial acumen and technical knowledge.
Role DNA
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Job Complexity
3/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
4/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Manager,
I am excited to apply for the Sales Engineer position at Watson-Marlow Fluid Technology Solutions. With a strong background in technical sales and a passion for fluid management solutions, I am confident in my ability to drive growth in the food, beverage, and hygienic sectors. My experience includes consultative selling, pipeline management, and building long-term customer relationships.
I have a proven track record of exceeding sales targets by understanding client needs and delivering tailored solutions. I am adept at using CRM tools to track opportunities and am comfortable working autonomously in a remote environment. I am eager to bring my technical expertise and commercial acumen to your team.
Thank you for considering my application. I look forward to the possibility of contributing to Watson-Marlow's success.
Sincerely, [Your Name]
Sample interview questions
In my previous role, I worked with a food processing client who was experiencing pump failures. I researched their operations, identified the root cause was material incompatibility, and proposed a customized peristaltic pump solution. I walked them through the benefits, provided a demo, and secured a long-term contract. This approach aligned with their needs and built trust.
I use CRM tools to track all leads and opportunities, categorizing them by stage and potential value. I prioritize based on deal size, urgency, and likelihood to close. I set weekly goals for outreach and follow-ups, and I regularly review my pipeline to ensure no opportunities stall. I also allocate time for self-generated leads to ensure a healthy pipeline.
I have worked with clients in the food and beverage industry, focusing on hygienic design and compliance with sanitation standards. A key challenge is ensuring equipment meets FDA or EHEDG guidelines while maintaining efficiency. I've helped customers select materials that resist corrosion and are easy to clean, balancing performance with regulatory requirements.
I would start by researching the territory's key industries, companies, and market trends through online resources and industry reports. I would network at trade shows and connect with local industry associations. I would also analyze existing customer data to identify cross-sell or upsell potential. Cold outreach to potential customers with tailored value propositions would be a key tactic.
I once needed to provide a complete system for a brewery's transfer process. I collaborated with our engineering team to design the pump and hose assembly, with the logistics team to ensure timely delivery, and with technical support to create installation guides. By aligning everyone, we delivered a seamless solution that improved the customer's efficiency by 20%.
Job Title: Sales Engineer – Food, Beverage & Hygienic Solutions
Location: South UK – Home Counties, South Central & Surrounding Areas
Location Type: Remote
Website: https://www.wmfts.com/en/
Group: https://www.spiraxgroup.com/
Watson-Marlow Fluid Technology Solutions is part of Spirax Group, a FTSE100 and FTSE4Good multi-national industrial engineering Group with expertise in the control and management of steam, electric thermal solutions, peristaltic pumping and associated fluid technologies.
When you join us, you will be integrated into a cooperative and encouraging team, participate in challenging yet critical work, and experience ongoing growth opportunities to help you achieve your full potential. Visit our website to learn more.
Job Summary:
As a Sales Engineer, you will play a pivotal role in driving sustainable business growth by establishing and nurturing customer relationships, providing technical expertise, and promoting our innovative fluid management solutions across a designated region and subsector. Actively seek Self Generated Growth opportunities Acting as a trusted advisor, you will combine technical knowledge with commercial acumen to deliver tailored solutions that meet customer needs while aligning with our Total Customer Solutions approach.
You will be responsible for identifying and engaging potential customers, managing a robust pipeline of opportunities, and supporting key account growth through consultative sales practices. The role involves frequent interaction with customers, including on-site visits and virtual demonstrations, to showcase the features and benefits of our cutting-edge products.
Your ability to work autonomously, travel extensively, and adapt to dynamic challenges will ensure success in this impactful role.
Key Responsibilities:
- Account Management: Establish a and maintain a sustainable pipeline of potential opportunities by growing key customers and high-growth industries within the designated sector.
- Business Development: Identify and engage potential customers through research, networking, and industry events, promoting the full range of Watson-Marlow products.
- Consultative selling Use a consultative approach to guide customers through their buying journey. Start by researching each customer to form a hypothesis about their potential pain or gain. Validate this directly with the customer, then help scope and define the problem. Co-develop a tailored solution and implementation plan with the customer.
- Customer Partnering: Act as a trusted advisor for existing customers, offering technical expertise and building long-term relationships by understanding customer needs, troubleshooting issues, and providing proactive recommendations to enhance system performance.
- Managing Sales Leads: Take ownership of sales leads and inquiries, providing tailored quotations and ensuring timely follow-ups.
- Allocating Workload Strategically: Strategically allocate workload across EMEA support functions to free capacity for high-impact commercial initiatives.
- Demonstrating Products: Proactively visit customers and attend exhibitions showcasing Watson-Marlow products through on-site or virtual demonstrations, highlighting features, benefits, and real-world applications.
- Researching Trends: Research competitor, market, and industry trends; engage in ongoing professional development to stay at the forefront of industry advancements; share insights and best practices with global colleagues to enhance collective success.
- Utilising CRM Tools: Use CRM tools to track and manage leads, ensuring consistent follow-ups and progression through the sales funnel, and deliver accurate and timely forecasts to support sustainable business growth.
- Driving Total Customer Solutions: Adopt the Total Customer Solutions drive by utilising consultative sales skills and acting as a true ‘partner’ to the key customer base.
- Championing Core Values: Champion core values, fostering a culture of safety, collaboration, customer focus, excellence, and respect across teams to deliver exceptional results.
Skills/Experience:
- BSc or Diploma in an aligned subject or equivalent technical experience within an aligned industry is required.
- Due to the nature of our business you will need technical sales experience selling process capital equipment or similar services/products into process industrial customers. Food & Beverage or Clean Process experience is an asset.
- You will have a strong commercial acumen, with a proven ability across both key account management and business development in a technical B2B environment.
- Our sales engineers are often required to act independently, therefore its essential to have entrepreneurial skills including problem solving, budgeting, networking and collaboration skills.
- Face to face interaction is essential for partnering, so the ability to travel 60-70% across the designated patch is essential.
At Watson-Marlow, we believe in taking care of our colleagues. We offer a generous benefits package, including:
- A competitive salary
- Flexible working arrangements
- A generous holiday allowance
- Three days’ paid volunteering leave
- Additional support and benefits through our Everyone is Included Group Inclusion Plan
Everyone is Included at Spirax Group
We are passionate about creating inclusive and equitable working cultures where everyone can be themselves and achieve their full potential. For us, that means supportive teams and strong relationships where everyone’s contribution is valued – across social and cultural backgrounds, ethnicities, ages, genders, gender identities, abilities, neurodiversity, sexual orientation, religious beliefs, and everything else that makes us human and unique.
We want everyone to be able to make their difference here, so we will always consider requests for flexible working.
We know that everyone needs some extra help from time to time too, so we have introduced a range of additional benefits through our Group Inclusion Commitments. These include
- Gender-neutral parental leave
- 15 days of extra paid caregiver leave
- Paid time off and support for anyone experiencing pregnancy loss or domestic abuse
- Menopause-friendly workplace principles and more
Learn more at spiraxgroup.com/inclusion.
We are also a Disability Confident Committed Employer. If you would like to apply using this scheme, please select this option in our application form.
We are an equal opportunity employer committed to fostering an inclusive and diverse workplace. We encourage candidates from all backgrounds to apply.
If you require accommodations during the application process, please let us know.
Company Overview
At Watson-Marlow Fluid Technology Solutions, part of Spirax Group, we are driven by innovation and are dedicated to creating an inclusive workplace where everyone is empowered to make a difference. As a world leader in manufacturing peristaltic pumps and associated fluid path technologies for the life sciences and process industries, we offer a wide range of products, including tubing, specialised filling systems and products for single-use applications.
Our shared Purpose is to create sustainable value for all our stakeholders as we engineer a more efficient, safer and sustainable world. Our technologies play an essential role in critical industrial processes and industrial equipment across industries as diverse as Food & Beverage, Pharmaceutical & Biotechnology, Power Generation, Semiconductors and Healthcare. With customers in 116 countries, we provide the solutions that sit behind the production of many items used in daily life, from baked beans to mobile phones!
Our inclusive culture and Values, unites us, guides our decisions and inspires us everywhere that we operate. We support our colleagues to make their difference for each other as well as customers, communities, suppliers, our planet and shareholders by creating a truly equitable working environment where everyone feels included.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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