Marketing Manager

Remote from: USA, Canada +2 more, EMEA, LATAM
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 6 Jul 2026
Apply before: 6 Aug 2026
Experience level: Midweight
Views / Applies: 92 / 6

About company

About Canonical Ltd.

Trusted open source for enterprises

Computer Software
2004

Actively Hiring

AI Summary

Canonical, the company behind Ubuntu, is hiring a Marketing Manager for a fully remote position. The role involves owning end-to-end go-to-market planning, developing integrated campaigns, and collaborating with cross-functional teams. Ideal candidates have tech marketing experience, a data-driven mindset, and strong storytelling skills. Canonical offers a competitive compensation package including a $2,000 annual learning budget and fully remote work.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role requires a mid-level marketing professional with experience in tech and the ability to handle complex go-to-market strategies, but it is not an entry-level or executive position.

Salary Analysis

AI Insight The salary was not specified in the job listing. Based on US market data for Marketing Managers in the tech industry, the typical range is $70k-$150k, with a median around $105k. Canonical's compensation philosophy emphasizes equity and includes additional benefits like annual bonuses and learning budgets.

Core Skills Required

Marketing Strategy Campaign Management Data Analysis Content Marketing Go-to-Market Strategy Storytelling B2B Marketing SaaS Marketing Open Source Team Collaboration

Cover Letter Sample

Dear Hiring Manager,

I am writing to express my strong interest in the Marketing Manager position at Canonical. With over five years of experience in B2B tech marketing, I have successfully led go-to-market strategies for SaaS products, driving revenue growth and brand awareness. My data-driven approach and ability to craft compelling narratives for both technical and business audiences align perfectly with Canonical's mission to amplify open-source innovation.

In my current role, I managed end-to-end campaigns using analytics to optimize performance and conversion. I am particularly drawn to Canonical's fully remote culture and its focus on impactful, iterative work. I am eager to bring my expertise in campaign execution and cross-functional collaboration to your team.

Thank you for considering my application. I look forward to the possibility of contributing to Canonical's continued success.

Sincerely,
[Your Name]

Sample Interview Questions

Can you describe a successful go-to-market campaign you led? What were the key metrics and outcomes?

I led a campaign for a new SaaS product targeting mid-market enterprises. We used a mix of content marketing, webinars, and targeted ads. Key metrics included a 30% increase in qualified leads and a 20% conversion rate from demo to close. The campaign generated $2M in pipeline within six months.

How do you balance data-driven decision making with creative storytelling?

I start with data to identify audience pain points and opportunities, then craft a narrative that resonates emotionally and logically. A/B testing helps refine the message. For example, I once used customer survey data to create case studies that outperformed generic content by 40%.

Describe a time you had to collaborate with multiple teams (e.g., sales, product, content) to execute a campaign. How did you ensure alignment?

In a recent product launch, I set up weekly cross-functional syncs, shared a shared project timeline, and used a CRM to track handoffs. I also created a messaging document that all teams used. This reduced miscommunication and led to a successful launch with a 95% on-time delivery rate.

What experience do you have with marketing in the open source or technology sector?

I've spent three years marketing enterprise software at a tech company that heavily uses open source tools. I understand the developer audience and have worked with communities to create content that appeals to both technical and business stakeholders. For example, I organized a hackathon that generated 500+ sign-ups.

Canonical is a remote-first company. How do you stay productive and maintain team communication in a remote environment?

I rely on asynchronous communication tools like Slack and project management software. I set clear daily goals and have regular check-ins with my team. I also use time-blocking for deep work. In my current remote role, I've maintained high output and strong relationships by being proactive in communication.

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world’s leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing.

We are hiring a Marketing Manager

Marketers at Canonical are brand stewards and demand creators.They transform complex open-source technology into messages, stories and strategies that shape the market understanding of our vision. Some focus on differentiated product and portfolio positioning; others specialize in account-based engagement, partner and alliance messaging, or product-led growth. Whatever their specialization, each marketer works as part of a cross-functional unit, contributing campaigns and insights that help the company learn and grow faster.

We have a bias for action, focus efforts on the most impactful activities and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works.

Marketers at Canonical don’t just promote open source; they amplify it, ensuring our innovations reach the right people, at the right time, with clarity and purpose from developers to decision makers.

Location: Remote, EMEA and Americas

What your day will look like

Own end-to-end go-to-market planning and campaign execution across portfolios, territory or vertical.
Develop and lead marketing programs that engage with prospects to drive opportunities and revenue.
Collaborate closely with other marketing teams to improve content performance and conversion through data-driven insights.
Partner with events, content, paid media, and social media teams to execute integrated campaigns across channels.

What we are looking for in you

Experience in a marketing role in the technology sector (SaaS or enterprise IT preferred).
Data-driven mindset with the ability to evaluate performance and optimize for impact.
Comfortable balancing strategy with hands-on execution, a true self-starter.
Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
Excellent written and verbal communication skills.
Adaptable, fast learner with a growth mindset and a passion for innovation.

What we offer you

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.

In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

Fully remote working environment – we’ve been working remotely since 2004!
Personal learning and development budget of 2,000USD per annum
Annual compensation review
Recognition rewards
Annual holiday leave
Parental Leave
Employee Assistance Programme
Opportunity to travel to new locations to meet colleagues at ‘sprints’
Priority Pass for travel and travel upgrades for long haul company events

About Canonical

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence – in order to succeed, we need to be the best at what we do.

Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.

Canonical is an equal opportunity employer

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

#LI-remote

Apply now >