About this role.
Fresh Prints is hiring a remote Art Director to own and evolve the visual identity of its US collegiate custom-apparel brand. The role leads brand-system development, campaign and product-launch art direction, photoshoot direction, and production of assets ranging from social graphics to sales decks. The Art Director will partner closely with the Creative Director, Brand, Marketing, senior leadership, freelancers, photographers, and videographers. The ideal candidate has 4–6 years of relevant in-house design or art-direction experience, a strong portfolio, advanced Adobe Creative Suite skills, Figma fluency, and the ability to work quickly while maintaining a consistent quality bar.
Role DNA
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Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Art Director role at Fresh Prints. With experience building cohesive brand systems and translating business goals into high-quality visual campaigns, I can help ensure every touchpoint feels distinctively Fresh Prints.
I bring strong hands-on expertise in Adobe Creative Suite, Figma, typography, layout, photography direction, and creative production, alongside a collaborative approach to leading external partners and giving actionable feedback. I would welcome the opportunity to partner with the Creative Director and cross-functional teams to evolve a scalable visual identity while delivering quickly and thoughtfully.
Thank you for your consideration.
Sample interview questions
I would begin with a brand audit across paid media, sales materials, product assets, and social content to identify inconsistencies and high-impact opportunities. I would then define or refine the core system—typography, color, imagery, iconography, composition, and voice—and document practical guidelines with examples, templates, and clear governance. I would measure success through adoption, consistency in key channels, faster production, and feedback from internal teams and customers.
I start by clarifying the objective, audience, decision needed, and available production resources. I translate that into a focused creative brief, establish a small number of visual territories, and align stakeholders early on the strategic rationale before investing in execution. This approach keeps the work connected to business goals while leaving room for a strong creative point of view.
I make feedback specific, observable, and tied to the brief rather than personal preference. For example, I would explain that a layout weakens hierarchy or misses the intended customer tone, show what needs to change, and identify what is already working. I also invite the designer's perspective so the final solution improves the work rather than simply reproducing my first idea.
I would use a tiered production model: reusable templates and systems for recurring work, defined review checkpoints, and dedicated focus time for major campaigns. I prioritize according to customer impact and business importance, communicate trade-offs early, and protect the quality bar by distinguishing fast, fit-for-purpose work from work that needs deeper craft.
I would present the recommendation in terms of audience, brand principles, expected business impact, and the trade-offs among alternatives. I would use concise visual examples and explain why the selected direction is more likely to achieve the brief, while remaining open to feedback that improves the outcome. If there is disagreement, I would propose a focused test or decision framework rather than letting subjective debate delay the work.
Join a high-performing team for an NYC-based custom apparel company
This is Crishel, the Creative Director at Fresh Prints.
I joined Fresh Prints right after college as an Artist. The job was intense. I was creating 16 designs from prompts… Every. Single. Day.
I could do it if you asked me to. But more than that, I wanted to understand how creativity could drive impact. I wanted to see how ideas moved beyond a design file and shaped how people experience a brand.
When I moved to the Growth Team, everything changed. It wasn’t just about making things look good anymore. It was about thinking like a marketer, contributing to strategy, and understanding how creative work connects to the business.
The turning point came when my manager, Jolijt, said: “Okay Crishel, you’re in charge.” After multiple attempts to find the right Creative Director, she decided to take a chance on me. That shift forced me to rethink everything. I had to unlearn habits as a graphic designer and start thinking about vision, systems, and people.
Today, creative work means more than aesthetics to me. It’s about how design serves the brand, how it makes people feel, and how it creates real value.
Now, we’re looking for creatives who want to do more than execute designs. People who want to think bigger, collaborate deeply, and help build how creative work scales at Fresh Prints.
If this sounds exciting, we’d love to hear from you!
Art Director
We’re looking for an Art Director who’s hungry to own the visual identity of one of the fastest-growing brands in the US collegiate space. You’ll be the creative authority on what Fresh Prints looks like — from brand campaigns to pitch decks to product launches — and you’ll work directly with our Creative Director to make sure every asset tells a consistent, compelling story.
This role isn’t for someone who executes on what they’re told. It’s for someone with a real point of view, the visual chops to back it up, and great taste.
What You’ll Own
Brand Identity & System
- Lead the development and stewardship of the Fresh Prints brand system – color, typography, photography direction, iconography, and visual language
- Ensure every asset, from a paid ad to a sales deck, is undeniably Fresh Prints
- Build and maintain brand guidelines our team actually uses
- Partner with the Creative Director to evolve the brand system as Fresh Prints grows
Creative Production
- Lead art direction on brand campaigns, product launches, and marketing collateral
- Hands-on in fashion and product photoshoots, from concept development to on-set art direction
- Art direct and brief photographers, videographers, and freelance designers
- Produce high-quality assets fast — from quick social graphics to polished campaigns
- Maintain a quality bar that makes everything feel crafted, not thrown together
Creative Standards & Collaboration
- Set and uphold the visual bar for everything that leaves the Creative team
- Give specific, actionable creative feedback that improves the work without demoralizing the people making it
- Collaborate closely with our Creative Director, Brand, and Marketing teams to ensure visual work serves the business
- Represent the brand visually in cross-functional projects
Who You Are
- You have a strong opinion about what looks good and you can defend it clearly without being precious about it
- You have strong design fundamentals. You understand type, hierarchy, color, and layout at a level beyond personal taste
- You understand, respect, and love the customers — you know that your job is to design for them, not design in general.
- You think in systems, not just one-offs. Beautiful individual assets that don’t cohere into a brand aren’t good enough
- You give feedback that makes people’s work better, not just your vision real
- You’re fast. You know the difference between “good enough to move” and “not good enough,” and you move accordingly
- You’ve actually been responsible for a brand’s visual identity before, not just individual executions inside one
Requirements
- At least 4 to 6 years of design or art direction experience, including meaningful time spent in-house at a brand (not only at agencies)
- Experience owning a corporate or consumer brand identity end-to-end
- Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Figma fluency for collaborative design and handoff
- Strong typography, layout, and photography direction instincts
- A portfolio that demonstrates both conceptual range and executional consistency
- Experience briefing and directing external creative vendors and freelancers
- Comfort working directly with senior leadership on high-stakes work
Job Location: Work From Home / Remote
Working Hours: 4:00 AM – 12:00 PM EST (US Timings), Monday to Friday
Monthly Salary: Competitive salary, depending on experience
At Fresh Prints, we deeply value the long-term contributions of our team. To recognize and celebrate that commitment, we offer a 2-month paid Sabbatical to eligible employees.
Fresh Prints never charges any money during the hiring process. If you’re asked to pay for a job, it’s not real.
Fresh Prints is an equal employment opportunity employer and promotes diversity; actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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