About this role.
Synthesia seeks a German-speaking Strategic Account Executive to land and expand enterprise accounts with 10,000+ employees across DACH. The role owns strategic pipeline generation, value-based discovery, product demonstrations, forecasting, account planning, and quarterly revenue delivery. Success requires extensive B2B SaaS enterprise-sales experience, including six-figure deal closures and a prior annual quota above $1 million. The executive will partner with Customer Success to improve adoption, retention, and expansion while engaging senior stakeholders across complex global organizations.
Role DNA
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Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Strategic Account Executive (German Speaking) role at Synthesia. My enterprise SaaS sales background includes building strategic account plans, creating executive-level value cases, and closing complex expansion opportunities across large organizations.
I bring native-level German and strong English communication skills, disciplined pipeline management, and a consultative approach grounded in customer ROI and stakeholder alignment. I would welcome the opportunity to help Synthesia land and grow high-value DACH accounts while partnering closely with Customer Success to drive durable adoption and retention.
Thank you for your consideration.
Sample interview questions
I start by mapping the account's business priorities, buying committee, and existing technology landscape. I use discovery to quantify pain points and build a multi-threaded engagement plan, then align the solution to measurable outcomes. After the initial land motion, I partner with Customer Success to prove value, identify adjacent use cases, and create an expansion roadmap.
I use MEDDPICC as a qualification and deal-control framework. I validate measurable business impact, identify economic and technical decision-makers, understand the decision process and criteria, surface pain, establish a champion, and assess competition. I regularly review gaps with internal stakeholders and create actions to reduce risk before forecasting the opportunity.
I prioritize accounts based on fit, likely use cases, trigger events, and revenue potential. I build persona-specific messaging for executives, functional leaders, and technical stakeholders, combining research-led outreach, warm introductions, events, and coordinated campaigns with marketing and partners. I track engagement and conversion data to refine account plays and maintain sufficient pipeline coverage.
I would focus on the business problem rather than the technology alone, such as improving the speed, consistency, and reach of internal communications, enablement, or training. I would quantify the cost and operational friction of current content-production processes, demonstrate a relevant use case, and agree on success metrics. The proposal would connect platform adoption to measurable productivity, engagement, and scalability outcomes.
I maintain a clear stage definition, inspect deal evidence rather than relying on optimism, and confirm close plans with customer stakeholders. For each material opportunity, I document risks, next steps, decision dates, and executive sponsorship, then update the forecast promptly when facts change. I also balance late-stage execution with disciplined pipeline creation to protect future quarters.
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.
As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.
Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia’s VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.
About the role
Synthesia is seeking an experienced Strategic Account Executive to join our EMEA Global Accounts team. Utilising your wealth of experience in methodological, value-driven sales environments, you will land and expand strategic logos (10,000+ employees) in DACH. For this role, it’s essential you speak native-level German and have sold to Strategic logos across DACH.
As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the centre of successful organisations.
Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors, including Accel, NVentures (Nvidia’s VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.
What you’ll be doing…
Driving Annual Recurring Revenue (ARR) through landing and expanding our highest-value customers in DACH.
Ensuring a robust pipeline of sales opportunities for your target accounts through direct and teamed prospecting.
Be accountable for accurate forecasting, regular quarterly revenue delivery, and the implementation of agreed account plans.
You will develop subject matter expertise in how strategic organisations can revolutionise their business communications and materials through video.
Collaborate closely with the Customer Success team on account adoption, retention and expansion.
We’d love to hear from you if you have…
Extensive experience in b2b SaaS sales, landing and expanding high-value logos – your annual quota has been $1m+, and you have closed six-figure deals before.
Strong experience in outbound prospecting into new accounts and conducting product demonstrations in a value-based sales environment.
The ability to identify client pain points and develop unique and compelling value propositions focused on delivering ROI.
Experience in reputable, value-driven, methodological sales environments, ideally using MEDDPICC or similar.
Strong business acumen and examples of how you’ve built business value and champions across complex, global organisations.
You’ve experienced rapid growth and understand the opportunities and challenges that it can bring – and you thrive in it!
Executive presence tied with exceptional verbal and written German & English.
We’d be particularly excited if you have…
Experience selling transformative technology across lines of business and buying centres, not just into IT
Experience selling into the CRO
Location
We’re open to candidates based remotely in Germany, Austria & Zurich. We have an optional coworking space in Zurich, Berlin & Munich.
Culture
At Synthesia, we’re passionate about building, not talking, planning or politicising. We strive to hire the smartest, kindest and most unrelenting people and let them do their best work without distractions. Our work principles serve as our charter for how we make decisions, give feedback and structure our work to empower everyone to go as fast as possible. You can find out more about these principles here.
UK Benefits (for region-specific, see here)
A competitive salary + stock options
25 days of annual leave + public holidays (plus the option to take 5 days unpaid leave and carry 5 days over)
Private healthcare through AXA, including mental health support through the Stronger Minds service
Pension contribution – Synthesia contributes 3% and the employee contributes 5% on qualifying earnings
Cycle to work scheme
You will join an established company culture with optional regular socials and company retreats
Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary caregivers to 5 weeks of full pay
You can participate in a generous recruitment referral scheme if you help us to hire
The equipment you need to be successful in your role
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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