About this role.
Oowlish is hiring a remote Meta Ads Pro to build, manage, optimize, and scale paid social campaigns for eCommerce brands. The role requires at least five years of hands-on Meta Ads experience, strong command of Meta Pixel, CAPI, attribution, audience segmentation, and eCommerce performance metrics. The successful candidate will own campaign structure, budget pacing, creative and audience testing, performance analysis, and weekly recommendations while collaborating closely with creative teams. It is a senior, data-driven performance marketing position focused on profitable growth and scaling high-spend accounts.
Role DNA
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Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
4/5Salary analysis
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Core skills
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Sample interview questions
I would first validate tracking integrity in Pixel and CAPI, then segment performance by campaign, audience, creative, placement, attribution window, device, and landing page. I would compare recent results with historical baselines, assess changes in CPM, CTR, CVR, AOV, and margin, and identify whether the issue is traffic quality, creative fatigue, conversion friction, or measurement. I would prioritize controlled tests and document expected impact before reallocating budget.
I use a structured testing framework that isolates variables such as hook, angle, format, offer, audience, and landing-page message. I define success criteria in advance, ensure sufficient spend and conversion volume, and evaluate both platform metrics and downstream profitability. Winning concepts are iterated into new variations, while weak creatives are paused or used to guide the next learning cycle.
I scale only after confirming consistent performance against profitability targets and checking that conversion volume is stable. Depending on account structure, I may increase budgets gradually, duplicate proven concepts into broader or new audiences, or expand placements while monitoring CPA, MER, frequency, and marginal return. If efficiency deteriorates beyond the agreed threshold, I slow or reverse scaling and investigate the cause.
CAPI improves the reliability of event data sent to Meta by transmitting server-side conversion signals, which can reduce signal loss caused by browser restrictions or blockers. I would ensure event matching, deduplication with Pixel events, proper event prioritization, and ongoing monitoring of event quality. Better data quality supports more reliable reporting, attribution, and campaign optimization.
I would provide a concise report focused on outcomes, key metric movement, drivers, completed tests, and next actions. For creative partners, I would translate findings into specific briefs, such as which hooks, formats, messages, or product angles are producing stronger conversion quality. For stakeholders, I would connect spend and platform metrics to ROAS, MER, contribution margin, risks, and prioritized growth opportunities.
Join Our Team
Oowlish, one of Latin America’s rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.
As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.
We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We’re looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.
About the role:
We are looking for a highly analytical and performance-driven Meta Ads Pro to manage, optimize, and scale paid social advertising campaigns across Meta platforms.
This role is ideal for someone with deep eCommerce experience who understands how to drive profitable growth through campaign execution, creative testing, budget allocation, and performance analysis.
You will play a critical role in improving account performance, identifying growth opportunities, and collaborating closely with creative teams to continuously optimize results.
What you will do:
- Build, launch, manage, and optimize Meta advertising campaigns
- Manage campaign structure, budgets, pacing, and scaling decisions
- Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures
- Monitor and analyze campaign performance across key performance indicators
- Identify winning and underperforming creatives based on performance data
- Collaborate with creative teams to generate new testing ideas and improve campaign performance
- Maintain organized account structures and naming conventions
- Provide weekly reporting, insights, and actionable recommendations
- Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks
Requirements:
- 5+ years of hands-on Meta Ads experience
- Proven experience managing paid social campaigns for eCommerce brands
- Experience working in high-performance, data-driven marketing environments
- Strong analytical and reporting skills
- Experience managing significant advertising budgets
- Excellent attention to detail and campaign organization
- Strong English communication skills
- Ability to make optimization decisions based on performance data
Must have:
- Meta Pixel
- Conversion API (CAPI)
- Attribution models
- Audience segmentation
- Experience managing $70,000+ monthly ad spend
- Strong understanding of eCommerce metrics, including:
- ROAS
- CPA
- MER
- bCAC
- Contribution Margin
- AOV
- CTR
- CPC
- CPM
- CVR
- Experience scaling eCommerce brands through Meta advertising
- Experience running creative testing programs
- Ability to translate performance data into optimization strategies
Nice to Have:
- CPG
- Food & Beverage
- Outdoor
- Lifestyle
- Consumer Products
- Experience with TikTok Ads
- Experience with Google Ads
- Familiarity with Andromeda and GEM frameworks
- Experience collaborating closely with creative teams
Compensation
Additional Information
Benefits & Perks:
Home office;
Competitive compensation based on experience;
Career plans to allow for extensive growth in the company;
International Projects;
Oowlish English Program (Technical and Conversational);
Oowlish Fitness with Total Pass;
Games and Competitions;
You can also apply here:
Website: https://www.oowlish.com/work-with-us/
LinkedIn: https://www.linkedin.com/company/oowlish/jobs/
Instagram: https://www.instagram.com/oowlishtechnology/
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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