About this role.
Mozilla is hiring a Lifecycle Marketing Operations Manager to operationalize Firefox Mobile marketing across ASO, lifecycle campaigns, product launches, localization, and quality-assurance workflows. The role converts approved product marketing and growth strategies into dependable execution plans while coordinating cross-functional stakeholders and an external agency. It requires at least five years of marketing operations experience, strong process design, independent prioritization, and comfort analyzing campaign and experiment data. The manager will also develop automation and AI-assisted workflows, including tools such as Claude Code and Cowork, to improve scalability and execution consistency.
Role DNA
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Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would define the campaign objective, audience, channels, success metrics, milestones, owners, dependencies, and approval points. I would then build a shared workback plan, confirm asset and localization requirements, establish QA checks, and use a status cadence that surfaces risks early.
I would start with a clear hypothesis and baseline metrics, coordinate approved metadata or creative variants with Product Marketing and the agency, and verify store-specific requirements. After launch, I would monitor the agreed measurement window, document results and limitations, and translate learnings into a recommendation for the next iteration.
I use standardized intake requirements, localization-ready source content, checklists, named owners, and deadlines that account for review cycles. I also run readiness reviews before launch, track blockers visibly, and escalate risks with a recommended decision rather than only reporting the problem.
I look for repeatable coordination tasks such as campaign intake validation, status reporting, content checks, documentation generation, and experiment-result synthesis. I would pilot an AI-assisted workflow with clear human review, measure time saved and error reduction, and scale it only after confirming quality and security requirements.
I would tailor reporting around the decision each group needs to make, combining a concise executive summary with the relevant operational detail. I would show performance against targets, explain significant drivers and caveats, identify actionable learnings, and recommend the next test or operational change.
Why Mozilla?
Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. We make pioneering brands like Firefox, the privacy-minded web browser. Now, with more than 225 million people around the world using our products each month, we’re shaping the next 25 years of technology and helping to reclaim an internet built for people, not companies. Our work focuses on diverse areas including AI, social media, security and more. And we’re doing this while never losing our focus on our core mission – to make the internet better for people.
The Mozilla Corporation is wholly owned by the non-profit 501(c) Mozilla Foundation. This means we aren’t beholden to any shareholders — only to our mission. Along with thousands of volunteer contributors and collaborators all over the world, Mozillians design, build and distribute open-source software that enables people to enjoy the internet on their terms.
About this team and role:
The Firefox Product Marketing team works closely with Product, Marketing, Creative and other cross-functional partners to drive acquisition, activation, engagement and retention across the entire user journey. The Lifecycle Marketing Operations Manager will serve as the operational anchor for Firefox Mobile marketing execution. They will translate product marketing and growth strategies into reliable, repeatable execution across App Store Optimization (ASO), lifecycle programs, product launches and other priority growth initiatives. They will also improve execution quality and team scalability by developing stronger processes, automation and AI-assisted workflows.
What you’ll do:
- Coordinate and execute ASO initiatives, including metadata updates, creative experiments and app store events, in collaboration with Product Marketing and our external agency.
- Translate approved lifecycle campaign briefs into executable plans and support hands-on campaign execution across key moments in the user journey.
- Support the execution of product launches and other priority growth initiatives by coordinating workstreams, cross-functional handoffs and operational follow-through.
- Own shared localization, quality assurance and operational readiness workflows across supported workstreams, identifying and escalating blockers and risks before they affect delivery.
- Gather and consolidate performance data and operational learnings from campaigns and experiments to support reporting, synthesis and future optimization decisions.
- Develop scalable processes, automation and AI-assisted workflows—including solutions using Claude Code and Cowork—to improve execution consistency and reduce coordination overhead.
What you’ll bring:
- 5+ years of experience in marketing operations or a similar role.
- Experience coordinating and executing multi-step marketing programs across multiple workstreams, stakeholders, timelines and dependencies.
- Strong operational judgment, organization and attention to detail, with the ability to prioritize effectively and work independently.
- Experience creating repeatable processes, workflows and documentation that improve execution quality and efficiency.
- Commitment to our values:
- Play to win
- Build for people first
- Engage evidence over ego
- Decide and deliver
- Ship, learn, repeat
What will help you stand out:
- Experience with mobile growth or ASO, including metadata optimization and creative experimentation.
- Comfort working with performance data, including campaign measurement, experiment analysis and reporting.
- Experience building automated and AI-assisted workflows using Claude Code, Cowork, or similar tools.
What you’ll get:
- Generous performance-based bonus plans for all eligible employees – we share in our success as one team
- Rich medical, dental and vision coverage
- Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
- Quarterly all-company wellness days where everyone takes a pause together
- Country-specific holidays plus a day off for your birthday
- One-time home office stipend
- Annual professional development budget
- Quarterly well-being stipend
- Considerable paid parental leave
- Employee referral bonus program
- Other benefits (life/AD&D, disability, EAP, etc. – varies by country)
About Mozilla
Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.
Commitment to diversity, equity, inclusion, and belonging
Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities, and expressions.
We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at hiringaccommodation@mozilla.com to request accommodation.
We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws. Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.
Group: D
#LI-REMOTE
Req ID: R3205
Hiring Ranges:
Canada Tier 1 Locations
$70,000—$93,000 CAD
Canada Tier 2 Locations
$63,000—$84,000 CAD
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