About this role.
Rockbot is seeking a senior creative leader to own and evolve its brand identity during a high-growth transformation stage. The Director will combine strategic creative direction with hands-on design execution across campaigns, web, product launches, video, digital, content, and experiential work. The role leads and mentors internal creatives, establishes scalable brand and creative systems, and manages agencies and freelancers. Success requires agency-caliber visual storytelling, strong SaaS or technology experience, exceptional craft standards, and the ability to defend creative decisions with executive stakeholders.
Role DNA
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Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I began with stakeholder and audience research to identify the brand elements worth preserving and the gaps preventing growth. I translated those findings into a flexible visual and verbal system, piloted it through a high-visibility campaign, and created governance tools so internal teams and partners could apply it consistently. The result was a clearer, more differentiated brand that scaled across channels without disrupting customer recognition.
I establish a clear creative north star, decision criteria, and ownership model so the team can move independently. I reserve my hands-on involvement for the work with the greatest strategic visibility or craft sensitivity, such as flagship campaigns, major launches, and pivotal brand-system components. This lets me raise quality where it matters most while coaching the team to take on more ownership.
I would create an integrated brand system that includes core principles, visual foundations, templates, motion and editorial guidance, and channel-specific examples. I would pair those tools with a practical review process, regular creative critiques, and clear agency briefing standards. Consistency should not mean repetition, so I would also define where teams have room to adapt the system for different audiences and formats.
I ground the recommendation in the business objective, audience insight, brand strategy, and the likely impact of the work rather than relying on subjective taste. I listen carefully to concerns, clarify the decision that needs to be made, and use prototypes or alternatives to make tradeoffs concrete. I can adjust execution when evidence supports it, but I will advocate clearly for the strategic idea when it is the strongest answer.
I set a high bar through clear briefs, transparent feedback, and regular critiques that explain both what needs to improve and why. For internal staff, I use stretch assignments, coaching, and defined growth goals to build capability and confidence. For partners, I establish a shared understanding of the brand, deliverable standards, approval paths, and accountability so external work feels integrated rather than outsourced.
The world of digital retail media, music, and television is in the midst of explosive growth as brick-and-mortar businesses seek to create savvy, personalized, and engaging experiences for their customers, patrons, and members.
And Rockbot wants the same.
We’re seeking an agency-grade Director, Brand and Creative Services who sets—and defends—an uncompromising standard of excellence and innovation for our brand. As our creative leader, you will help us re-express a well-defined and articulated brand identity that is evolving rapidly as we grow, scale and innovate. This role requires a rare blend of visionary thinking and hands-on craft: someone who can architect a creative direction that stands up to scrutiny, then jump into the work to ensure every detail meets the highest bar.
Reporting directly to the SVP of Marketing, you’ll be responsible for delivering top-grade visual storytelling that elevates and energizes our brand, deepens market differentiation, and resonates through every channel—from major campaigns to the smallest design element. If you thrive on creating standout work, reimagining brands as they grow, and fiercely protecting creative integrity, this role is for you.
This is a true player-coach role that blends creative vision, brand stewardship, team leadership, and hands-on craft. Your time will be thoughtfully balanced across:
- 20% Creative Direction & Brand Evolution: shaping the future of the Rockbot brand and setting the creative standard across the business
- 20% Hands-On Creative Execution: rolling up your sleeves to bring ideas to life and elevate key deliverables
- 20% Team Leadership & Creative Mentorship: inspiring, developing, and raising the bar for creative talent
- 20% Campaign Development & Visual Storytelling: conceiving and delivering memorable, high-impact brand moments
- 10% Creative Operations & Systems: building scalable processes that enable exceptional work at speed
- 10% Agency & External Partner Leadership: directing and managing creative partners to ensure excellence and consistency
This role is ideal for a creative leader who is equally energized by defining the vision, developing great talent, and personally shaping the work that brings a brand to life.
You will have the freedom (and responsibility) to accelerate a brand that is in a transformation stage, and have the ability to leave a lasting creative mark on a high-growth tech company. You’ll join a marketing leadership team committed to creative excellence and long-term brand building, in an environment where high standards, originality, and bold ideas are valued and expected.
Yours will be the defining, strategic voice in:
Brand Leadership & Evolution
- Own the Rockbot brand identity and continuously evolve it to match the company’s trajectory, product innovation, and market momentum.
- Set and uphold a creative benchmark that reflects excellence across all expressions of the brand.
- Reimagine the brand system as the company grows—ensuring it remains modern, coherent, and differentiated.
- Act as the brand’s guardian, confidently defending creative decisions with strategic clarity and expert rationale.
Creative Direction & Craft
- Lead the creation of visually compelling, story-driven campaigns that communicate our value with sophistication and emotional impact.
- Oversee concepting and execution for web, product launches, video, digital, content, and experiential—always raising the bar.
- Maintain an exacting eye for design, narrative consistency, and creative craft across all assets.
- Roll up your sleeves and contribute hands-on design, direction, and refinement to key deliverables.
Collaboration & Leadership
- Partner with Marketing, Product, Sales, and Executive teams to ensure creative direction is aligned with business strategy and growth.
- Mentor, motivate, and elevate internal creatives while establishing scalable creative processes and brand systems.
- Manage agency partners and freelancers to deliver consistently excellent work.
- Present creative work with conviction—grounded in insight, strategy, and brand principles.
Your domain expertise should include:
- 7–12+ years of creative experience with top-tier agency training and deep expertise in the tech industry, with preference to experience in SaaS-based businesses similar in stage to Rockbot
- A portfolio that showcases world-class visual storytelling, brand evolution, and integrated campaign work.
- A reputation for demanding excellence—both in conceptual thinking and executional detail.
- Ability to build, adapt, and scale brand systems that evolve alongside fast-growth companies.
- Hands-on mastery of design craft, supported by strong conceptual, editorial, and narrative instincts.
- Strong leadership presence, with the ability to inspire teams and champion bold creative.
- Expertise with core creative tools (Figma, Adobe CC, etc.) and a passion for staying ahead of design trends.
About Rockbot:
Rockbot is an omnichannel media platform committed to elevating customer and employee experiences while fostering stronger connections in real-world spaces. Rockbot addresses the challenges businesses face in media management with integrated solutions spanning music, TV, digital signage, and advertising. Its mission is to enrich on-premise experiences with media technology, where every interaction is elevated and memorable.
From independent local businesses to large national brands – across nearly every industry, including restaurants, bars, retailers, and more, Rockbot provides all the tools and licensed content businesses need. Backed by leading investors including Google and Universal Music Group, Rockbot is the future of out-of-home media. For more information visit www.rockbot.com.
Compensation:
Rockbot takes a market-based approach to pay, and pay may vary depending on your location in the U.S. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
The base compensation band for this role is $180-210K, as well as equity, and benefits for all team members.
Our Values:
- Drive: We pursue our mission with relentless tenacity, passion, and optimism and inspire those around us to do the same. We love the journey and are on offense all the time. Yesterday was good enough for yesterday, but today we have to do even better.
- Accountability: We take ownership of our promises, responsibilities, behaviors, and products, and we expect the same of others. Standing behind our mistakes, communicating honestly, and making things right creates trust and strong relationships.
- Curiosity: We are hungry to learn and continually deepen our knowledge, skills, and understandings. We have a growth mindset and are intellectually curious. We challenge our beliefs and seek feedback and insights from others. The “Why” and “How” always matters.
- Empathy: We embrace that no two people or businesses are the same. We strive to understand others as deeply as possible and feel their pains and passions.
- Ingenuity: We work hard but we think smart. We bring creativity, technology, and practicality together to solve tough challenges.
- Integrity: We say what we mean, and do what we say, simply, clearly, honestly.
Rockbot is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team – which includes individuals with different backgrounds, abilities, identities and experiences
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