About this role.
Wpromote seeks an Associate Manager, Paid Social to execute and optimize full-funnel paid social campaigns for a portfolio of clients. The individual contributor will manage campaigns across Meta, TikTok, Pinterest, LinkedIn, Snapchat, Reddit, and X, translating performance data into strategic recommendations. Responsibilities include client communication, KPI reporting, cross-functional media planning, and support for audits and RFPs. The role requires at least two years of paid media experience, strong Meta Ads Manager knowledge, and familiarity with analytics and workflow tools. It is a US-remote role in most states, with optional office hubs in Los Angeles, Chicago, and New York.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
3/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
4/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I begin by clarifying the business objective, target audiences, conversion events, budget, creative inventory, and measurement setup. I then map campaigns to awareness, consideration, and conversion stages, define KPIs for each stage, and create a testing roadmap for audiences, creative, placements, bidding, and landing-page alignment. I review results on a consistent cadence and reallocate budget based on statistically meaningful performance and the client's priorities.
I would first validate tracking, attribution settings, spend delivery, and any recent changes to audiences, creative, bidding, budgets, or landing pages. Next, I would compare performance by campaign, ad set, audience, placement, creative, and time period to isolate whether the issue is driven by CPM, CTR, conversion rate, frequency, or another metric. I would communicate the findings, recommend prioritized tests or budget adjustments, and monitor the impact closely.
I focus on the business objective first, then explain the most relevant KPIs, notable changes, drivers of performance, and actions taken. I keep reporting concise and use clear context rather than presenting metrics without interpretation. Each update ends with specific next steps, expected learning goals, and any decisions or approvals needed from the client.
I would prioritize tests that balance efficient growth with learning velocity: new high-intent and broad audiences, refreshed creative angles and formats, placement and optimization-event testing, and landing-page or offer alignment where available. I would establish a control, change one meaningful variable at a time when practical, and use predefined success metrics to decide whether to scale, iterate, or stop a test.
I would use automation for repeatable work such as reporting, alerts, pacing checks, creative organization, and initial performance analysis. However, I would retain human review for business context, brand suitability, measurement quality, budget allocation, and client recommendations. The goal is to reduce manual effort while improving the speed and quality of strategic decisions.
The Role
Wpromote is looking for a sharp Associate Manager, Paid Social to join our team and help execute full-funnel paid social campaigns for a portfolio of exciting clients. This is a hands-on, individual-contributor role focused on campaign execution, analysis, and client communication — the foundation of Wpromote’s paid social discipline, and a growing part of our vision for an integrated paid media team spanning paid social, paid search, creative, analytics, and programmatic.
We’re looking for someone who’s analytical, strategic, proactive, and conversion-focused, with a hustler’s mentality and genuine curiosity about how paid social platforms, AI-enabled tools, and automation are changing the way we work.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass Credits and more!
The anticipated annual salary for this role will range from $66k-$77k based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
Fully managing paid social campaign set-ups, activations, and day-to-day optimizations across major platforms (Meta, TikTok, Pinterest, LinkedIn, Snapchat, Reddit, X)
Formulating paid social strategies for client businesses, including full-funnel test recommendations across awareness, consideration, conversion, and retention, and optimizations that align with client objectives
Owning day-to-day client communications, including performance updates and next-step recommendations
Analyzing and reporting on relevant social media KPIs that help inform next-step recommendations, using AI-enabled and automation tools (e.g., Smartly, Sprinklr) where available to work faster and more efficiently
Collaborating with internal teams, including paid search, creative, analytics, and programmatic, to build social media strategy that’s integrated into broader cross-channel media plans
Staying on top of the latest trends in social media, AI-enabled advertising tools, and client industries, and presenting these findings in department meetings and to clients
Helping lead audits and RFPs to win new business
Escalating account opportunities, obstacles, or questions to leadership for guidance and coaching
You Must Have
2+ years of experience working in paid media advertising, comprising media planning/buying and/or paid social within an agency or client-side environment
Two- or four-year degree in business, marketing, or a related discipline
Experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Meta, Snap, TikTok, Reddit, X, Pinterest, LinkedIn, etc.)
Strong knowledge of Meta Ads Manager
Familiarity with Google Analytics or similar analytics tools
Meta Blueprint Certification preferred
Solid working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools
Continually seeks innovative and breakthrough ideas, approaches, and solutions
Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail
Nice to Have
Exposure to AI-enabled advertising, automation, or reporting tools such as Smartly or Sprinklr
Working knowledge of paid search, SEO, or other digital media channels and how they connect to paid social
Interest in contributing to new business pitches, audits, or account growth planning
Compensation
Additional Information
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
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