About this role.
Ruby Labs is hiring a remote Ad Creative Producer to develop high-volume performance advertising for a fast-growing consumer product. The role produces static, video, and AI-generated creatives for Meta, Snapchat, and Google, translating briefs and original concepts into conversion-focused assets. The producer will manage a production pipeline, coordinate with designers and user-acquisition stakeholders, and iterate creative based on campaign performance data. Candidates need a strong portfolio of paid-social advertising work, platform-policy awareness, project-management capability, and availability within approximately four hours of Central European Time.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
4/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would explain the original hypothesis, audience, platform, and creative variables tested, such as hook, format, offer framing, or CTA. I would then share the relevant metrics—such as CTR, CVR, CPA, and thumb-stop rate—identify the winning insight, and describe how I scaled or iterated the concept while controlling for other variables.
I build policy review into the production process by checking claims, imagery, landing-page alignment, restricted-category requirements, and prohibited design patterns before launch. I also maintain a platform-specific checklist, monitor policy updates, and quickly document rejection learnings so future concepts are compliant by default.
I would establish a visible production board with priorities tied to expected business impact, deadlines, dependencies, owners, and review stages. I would align regularly with stakeholders on which tests are most valuable, communicate tradeoffs early, and protect time for both urgent iterations and proactive concept development.
I begin by clarifying the target audience, key insight, offer, desired action, platform specifications, and success metric. I develop several hook and narrative angles, create a concise storyboard, coordinate assets and editing, then deliver platform-ready variants with different openings, pacing, captions, and calls to action for testing.
I use AI to accelerate ideation, generate visual directions, support scripting, create asset variations, and reduce repetitive production work. Final outputs still go through human quality control for brand alignment, factual accuracy, policy compliance, visual consistency, and suitability for the intended audience and platform.
About us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the role
About the role. We are seeking a talented and innovative Ad Creative Producer to join the creative team of one of Ruby Labs’ fastest-growing consumer products, advertising at high volume on Meta, Snapchat, and Google. This full-time role is central to driving our advertising creative process. You will be responsible for producing high-quality ad creatives — both from briefs provided by the Lead Creative Producer and from your own ideas — managing production timelines, and collaborating with various teams to ensure that our creatives not only captivate but also convert. As a key player in the ad production lifecycle, you will work directly under the Lead Creative Producer and maintain close coordination with User Acquisition Managers to refine and optimize our creatives based on performance data.
Key Responsibilities
Creative Production & Development
Produce high-quality ad creatives end-to-end — statics, video, and AI-generated formats — executing briefs from the Lead Creative Producer to a high standard.
Contribute your own ideas: lead the ideation and conceptualization of new ad creatives that resonate with diverse audiences, with an emphasis on strategies that enhance customer acquisition.
Stay ahead of industry trends to integrate innovative elements into creative production, ensuring our creatives are captivating and effectively convert viewers into customers.
Collaborate with the design team to transform ideas into compelling ad creatives that align with brand values and effectively meet campaign goals.
Project Management
Oversee your production pipeline to ensure all creatives are delivered on time and meet the creative vision, with particular attention to optimizing the impact on customer acquisition.
Coordinate with designers, the Lead Creative Producer, and User Acquisition Managers to ensure smooth workflow and high-quality outputs.
Performance Analysis
Work closely with User Acquisition Managers to analyze the performance of ad creatives across Meta, Snapchat, and Google, identifying those that best contribute to customer acquisition.
Provide regular reports to the Lead Creative Producer on the impact and effectiveness of ad creatives, highlighting their role in driving customer acquisition.
Market and Competitor Analysis
Conduct thorough competitor research to understand market benchmarks and creative standards, particularly those successful in acquiring customers.
Identify emerging trends in ad creative production and propose innovative solutions to leverage these trends for better market positioning and customer engagement.
Collaborative Efforts
Liaise between creative teams and User Acquisition Managers to ensure that ad creatives are optimized for performance based on real-time data.
Participate in brainstorming sessions that encourage a culture of creativity and continuous improvement, aimed at boosting customer acquisition and retention.
Qualifications
Experience
Proven hands-on experience producing ad creatives for Meta, Snapchat, and Google.
Proven track record of managing creative projects from inception to completion.
Strong portfolio demonstrating expertise in producing high-performing digital ads.
Technical Skills
Working knowledge of Meta and Google advertising policies — you know what content gets flagged (misleading design elements, restricted categories, prohibited claims) and produce creatives that stay compliant by default.
Expertise in digital advertising platforms and understanding of performance metrics.
Proficiency in project management tools and collaboration software.
Ability to perform data analysis to draw actionable insights from campaign results.
Up-to-date knowledge of AI tools used in creative production, with the ability to leverage them effectively to generate innovative ad creatives.
Personal Qualities
Strong creative vision with the ability to think out of the box and challenge the status quo.
Excellent communication and interpersonal skills to manage diverse teams and stakeholders.
Detail-oriented with strong organizational skills to manage multiple projects simultaneously.
Adaptability
Ability to quickly adapt to new technologies and changes in the digital marketing landscape.
Willingness to experiment with new creative ideas and approaches to advertising.
Location
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Benefits
Discover the perks of being part of our vibrant team! We offer:
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
Interview Process
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:
Recruiter Screening (40 minutes)
Take-Home Assignment
Technical Interview (60 minutes)
Final Interview (45 minutes)
Life at Ruby Labs
At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.
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