About this role.
This contract Email Automation & QA Specialist role supports Marketing Design and Lifecycle teams by assembling, maintaining, and validating dynamic email templates in Braze. The specialist will build AI-assisted production and QA workflows, manage catalogs and reusable content blocks, and complete rigorous pre-launch human QA. Core work includes Liquid and HTML/CSS troubleshooting, localization, inbox and dark-mode rendering checks, UTM and deep-link validation, and change-control documentation. Success depends on creating a reliable, scalable quality pipeline while accurately delivering partner-specific email campaigns.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
4/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would begin with a versioned checklist and automate deterministic validations first: required Liquid variables, approved content-block IDs, localization coverage, compliance strings, link status, UTM parameters, destination matching, and missing-image or alt-text checks. The output should create a clear pass/fail report with evidence and severity levels. Human QA would then focus on contextual review, copy accuracy, visual fidelity, rendering, dynamic-content behavior, and exceptions the automated checks cannot reliably assess.
I would compare the source URL and its UTM parameters against the approved tracking plan, then test the rendered link from a Braze preview and a sent test email. For deep links, I would validate behavior across the intended mobile environments and confirm fallback destinations. I would correct the source at the appropriate reusable-block, catalog, or template level, retest the complete path, document the resolution, and add a preventive automated check if the failure could recur.
I first identify the component’s ownership, existing usage, dynamic inputs, and rendering constraints before making a minimal change that follows established patterns. I test with representative data states, including empty or unexpected variable values, localized copy, and relevant client or dark-mode conditions. Before release, I preserve version history, obtain the appropriate review when structural changes are involved, and document any downstream templates affected.
I would validate structure, typography, spacing, imagery, button treatments, copy, and responsive behavior against the approved Figma file, while recognizing that email-client limitations may require documented implementation compromises. I would use inbox testing to check key clients and dark mode, inspect fallback behavior, and test dynamic modules with realistic recipient data. Any material visual deviation or client-specific issue would be logged, prioritized, and resolved or explicitly approved before launch.
I would track the number and severity of defects caught before human QA and before deployment, categorized by issue type such as tracking, localization, Liquid, compliance, or rendering. I would also measure human-QA time per campaign, rework cycles, escaped defects, and repeat-issue rates over time. A successful automation should reduce repetitive validation time and post-launch defects without increasing false positives or weakening the final human review.
Who We Are
Imprint helps the world’s best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to create delightful and personalized experiences for members as well as efficient and profitable relationships for our brand partners. Our robust technology and world-class operations allow us and our brand partners to offer powerful financial products without becoming a bank.
In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we’re building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you.
About the role
Imprint’s Marketing Design team builds and maintains the design systems behind a growing portfolio of partner brands — across email, web, in-app, paid, and print. Email is at the center of how we communicate with cardholders, and doing it well at scale requires both a reliable production engine and a high-quality validation layer.
We’re looking for an Email Automation & QA Specialist who thrives at the intersection of content, systems, code, and quality. You’ll be the person who:
Understands how emails are designed, assembled, personalized, and launched in Braze (templates, catalogs, content blocks, Liquid, localization, and tracking).
Builds AI automations to accelerate and standardize production.
Introduces an AI QA layer that flags issues early (before human review), and owns the final human QA process and quality bar.
This is a systems-and-quality role: you’ll improve and maintain our automation and QA workflows so production stays reliable as we scale.
What you’ll own
Content catalog management & template assembly (Braze)
Assemble new email templates from already-developed components in Braze, ensuring the final output matches the original Figma source and approved copy.
Build, update, and maintain reusable content blocks and catalog entries across our partner programs.
Manage content accuracy, localization, and versioning across a growing library of partner templates.
Partner with the design technologist to flag structural/component issues and improve the underlying system.
Build and iterate on AI-assisted workflows that convert Figma designs + copy into the content structures we use to power reusable, dynamic templates in Braze.
AI-first QA → human QA (quality pipeline)
Design and implement an AI QA checklist that runs before human review (e.g., link/UTM validation, Liquid variable presence, localization completeness, dark mode considerations, compliance string presence, etc.).
Maintain QA tooling outputs (logs, check reports, tracked issues) so QA is repeatable and measurable.
Conduct end-to-end human QA on every email before it reaches the lifecycle team — proofreading, link validation, rendering checks across clients and dark mode, and dynamic content verification.
Run inbox testing and document/resolve issues prior to deployment; continually improve the checklist based on issues found.
Create lightweight tools/scripts/prompts that standardize repetitive tasks and improve QA quality.
Own documentation, versioning, and ongoing maintenance of automations as components, partner programs, and requirements evolve.
Braze campaign & canvas support
Support Marketing Ops/Lifecycle with campaign and canvas builds by providing ready content catalogs and thoroughly validated templates in Braze.
Manage content setup, dynamic content logic, and final QA to ensure accurate and timely launches.
Maintain and update existing campaigns as partner programs evolve — offer swaps, compliance edits, copy updates — with automation where possible and careful review always.
Link tracking, and validation
Generate, manage, and QA campaign links ensuring all UTM tracking is accurate and functioning correctly.
Work with Branch.io or similar deep linking platforms to set up and validate deep links.
Build automated checks to catch common tracking issues before launch (broken links, missing UTMs, wrong destinations, mismatched deep links).
Code troubleshooting & safe updates
Troubleshoot and make updates to HTML and Liquid code within existing email templates (within established patterns and guardrails).
Maintain a working knowledge of email client rendering and compatibility best practices.
When automation or templates hit a complexity wall, escalate appropriately — and propose systemic fixes to reduce repeats.
What we’re looking for
Essential
Strong systems thinking and attention to detail — you catch edge cases and take pride in error-free output.
Practical experience building or operating automation (AI-assisted workflows, scripts, no-code/low-code tools, or process automation) in a production environment.
Working knowledge of HTML and CSS for email — enough to troubleshoot, update, and QA code confidently.
Experience with Liquid templating or similar dynamic content systems.
Deep familiarity with how work moves through a production pipeline: inputs → assembly → validation → launch → iteration.
Comfort with tooling and operational rigor: naming conventions, documentation, change control, and ongoing maintenance.
Clear, proactive communication and ownership of deliverables.
Preferred
Experience with Braze or a comparable lifecycle marketing platform.
Experience with content catalog management and dynamic template logic.
Familiarity with UTM tracking, link management, and campaign attribution.
Experience with mobile deep linking platforms (e.g., Branch.io).
Experience with inbox testing tools and client rendering QA.
Experience working within a component-based design system.
How this role fits the team
This role sits within the design technology pillar of the Marketing Design team, working closely with the design technologist, content strategist, and senior designers — and partnering with Lifecycle/Marketing Ops for launches.
You’ll receive finished designs and copy, build them accurately into Braze, and hand off validated campaigns to lifecycle managers. Your lane is automation + execution quality: improving how we produce emails, ensuring the system keeps working as we scale, and maintaining a consistent quality bar across every partner send.
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