About this role.
Tailscale is hiring an experienced Brand Designer to develop high-quality brand creative across customer touchpoints, including web, campaigns, events, social media, presentations, and product marketing. The designer will own work from creative brief through final delivery while extending the visual identity and building reusable templates and design systems. This cross-functional role partners closely with Brand, Growth, Web, Content, Product Marketing, and Developer Relations. Candidates need at least three years of professional visual or marketing design experience, strong Figma and Adobe Creative Cloud skills, and a portfolio demonstrating typography, accessibility, layout, and storytelling. The role is remote within the United States and emphasizes independent execution, polished production work, and clear stakeholder communication.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would first clarify the audience, desired action, core message, and technical constraints with product marketing or developer relations. I would then identify a simple visual metaphor supported by accurate product details, explore a few concepts, and validate that the selected direction is both understandable and consistent with the brand system before producing final channel-specific assets.
I would explain the business objective, audience, creative brief, and my concept-development process, then show how I managed reviews, incorporated feedback, and delivered production-ready assets. I would also highlight measurable results or operational improvements, such as stronger campaign consistency, faster asset creation, or improved engagement.
I prioritize requests against business impact, audience reach, deadlines, and dependencies, then align stakeholders on scope and review milestones. I use shared templates, component libraries, and clear file organization to work efficiently, while reserving time for final checks on accessibility, typography, layout, and production specifications.
I start by identifying the non-negotiable brand elements and the communication needs of the new format. I create explorations that preserve recognizable visual cues while adapting hierarchy, interaction, imagery, and production requirements, then document the successful approach as guidance or reusable components for future work.
I ground feedback in the brief, user needs, brand principles, and the intended outcome rather than personal preference. When receiving feedback, I ask clarifying questions, distinguish critical requirements from optional ideas, communicate trade-offs transparently, and iterate in a way that keeps partners aligned and the work moving forward.
About Tailscale
Tailscale is making safe connection effortless by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We’re building a future for the Internet that’s easy, sensible, and safe, like it used to be. Founded in 2019 and fully distributed, we’re backed by Accel, CRV, Insight, Heavybit, and Uncork Capital.
About the Role
Tailscale is looking for an experienced Brand Designer to help bring our brand to life across every customer touchpoint. You’ll create thoughtful, high-quality creative that helps people understand our products, builds trust with technical audiences, and supports some of our most important marketing initiatives.
This role reports to the Team Lead and partners closely with Brand, Growth, Web, Content, Product Marketing, and Developer Relations. You’ll own projects from concept through execution, contribute to the evolution of our design systems, and help us scale creative output without sacrificing quality.
We’re looking for someone who cares deeply about craft, thrives in collaborative environments but is able to work autonomously while requiring minimal direction, and enjoys solving complex communication problems through thoughtful design.
Key Responsibilities
- Own brand design projects from creative brief through final delivery with limited guidance
- Design high-quality creative assets across web, campaigns, events, social media, presentations, product marketing, and internal communications
- Apply and thoughtfully extend Tailscale’s visual identity across new formats and channels
- Create reusable templates, design systems, and creative processes that improve consistency and efficiency
- Partner closely with Growth, Web, Product Marketing, Content, and Developer Relations to deliver cohesive customer experiences
- Present design concepts and rationale to stakeholders and thoughtfully incorporate feedback
- Balance multiple projects while consistently delivering polished, production-ready work
- Contribute ideas that improve the quality, scalability, and effectiveness of our creative work
What We Are Looking For
- 3+ years of professional experience in brand, marketing, or visual design
- Strong portfolio demonstrating exceptional design foundations: color theory, accessibility, typography, layout, and storytelling
- Fluency in Figma and Adobe Creative Cloud
- Experience designing for digital marketing, websites, campaigns, and brand systems
- Strong understanding of production-ready design across digital and print
- Excellent communication and presentation skills
- Ability to manage multiple projects and priorities with minimal oversight
- Experience collaborating cross-functionally with marketers, writers, developers, and other designers
- Strong attention to detail with a high bar for quality and consistency
- Comfortable giving and receiving constructive design feedback
- Actively seeks opportunities to refine processes, improve project organization, and make collaboration more effective through thoughtful recommendations.
- Curious by nature, with a desire to learn about the technical world of networking.
Nice to Have
- Experience designing for B2B SaaS or developer-focused products
- Familiarity with design systems and component libraries
- Motion design or animation experience
- Illustration or icon design experience
- Basic understanding of HTML/CSS and web design constraints
- Experience supporting experimentation, conversion optimization, or growth marketing initiatives
- Experience working in fast-paced startup or scale-up environments
- Experience art-directing or mentoring junior designers
As a company, we strive to maintain fair and equitable compensation practices within our team across all roles and all levels. Tailscale’s compensation package includes base salary, equity, and comprehensive benefits. The salary range displayed on each job posting represents the target range for a new hire’s base salary. Individual offers may vary based on experience and skill set.
US Pay Range
$117,750—$153,000 USD
Frequently cited statistics show that people who identify with historically marginalized groups are likely to apply to jobs only if they meet 100% of the qualifications. We encourage you to help us break that statistic!
What We Offer
- An inclusive, flexible environment where you can be your authentic self. We recognize the impact of diverse voices and backgrounds on the growth of our people, product, and company. And that flexibility in how and when you work empowers our team to integrate work and life.
- A competitive total compensation package. This includes a base salary, an equity incentive plan and variable commission (for quota-based roles).
- Comprehensive group benefits with no waiting period. Take advantage of coverage for health, vision, dental, and more for you and your family!
- Remote first company—most of our teams work fully remotely. Enjoy a change of scenery wherever you can get wifi, participate in virtual and in-person social events, and leverage our corporate co-working program to visit WeWork (or other similar spaces near you). Some roles require in-office collaboration depending on team needs, which will be clearly noted in the job description.
- Employer-funded retirement contributions. Tailscale will match your retirement contributions dollar-for-dollar, up to a maximum annual employer contribution equal to 0.75% of your eligible compensation.
- Connect with other Tailscalars IRL. Attend our annual company retreat, participate in team off-sites, and collaborate in person with teammates across Canada, the United States, the United Kingdom, and Singapore. We support intentional in-person connection through team travel and distributed collaboration.
- Support for your personal and professional development. Grow your career thoughtfully with $1500 USD annually for professional development, or take advantage of mentorship, coaching, and internal promotion opportunities.
- Paid time off and a healthy work-life integration. Our flexible, paid time off program supports you for any situation life throws your way, whether moving homes or travelling the world!
- A build-your-own home office setup. You choose your own company-owned laptop (Mac or PC), receive a monthly home internet reimbursement, and $500 USD to customize your workstation to make it your own.
- Paid parental leave program. We care about your life outside of work and encourage new parents to take advantage of parental leave top-ups (20 weeks for birthing parents, 16 weeks for non-birthing parents).
Tailscale is committed to providing an accessible and inclusive hiring process. If you require an accommodation at any stage of the recruitment process or related to any aspect of this role, please contact your recruiter.
Our hiring process uses AI-assisted tools to help screen and assess candidates. All hiring decisions are made by people.
Please be aware that legitimate emails from Tailscale’s talent team will only originate from @tailscale.com, @greenhouse.io, and @interviews.modernloop.io email addresses. For more information about protecting yourself from impersonators and scams, please visit https://tailscale.com/scam-awareness.
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