About this role.
Amplitude is hiring a senior, player-coach Head of Product Marketing to lead narrative, positioning, go-to-market strategy, and launches across its analytics, experimentation, and AI agent portfolio. The role combines executive-level product marketing leadership with hands-on work in messaging, customer discovery, competitive insight, enablement, and launch execution. This leader will build and coach an AI-native PMM function while partnering closely with Product, Engineering, Sales, Customer Success, and executive stakeholders. The ideal candidate brings 10+ years of technical enterprise SaaS, data, developer-platform, or AI/ML product marketing experience and can translate complex capabilities into differentiated stories for multiple audiences. It is a US-remote full-time opportunity with location-based total target cash ranges and eligibility for equity and benefits.
Role DNA
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Job Complexity
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Core skills
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Sample interview questions
I would begin with customer and market segmentation, identifying the shared strategic outcome the portfolio enables and the differentiated jobs each product solves. I would establish a clear umbrella narrative, then develop product-level messaging architectures, proof points, and audience-specific value propositions. I would validate the framework through customer conversations, win/loss evidence, and field feedback before operationalizing it across launches, sales enablement, web, and campaigns.
I start by aligning Product, Engineering, Sales, Customer Success, and Marketing on the target audience, customer problem, differentiated value, launch objective, and measurable success criteria. I then build the messaging, proof, enablement, content, and adoption plan, with clear owners and decision points. After launch, I monitor pipeline, adoption, conversion, qualitative feedback, and competitive response, using the findings to improve both the product story and launch playbook.
I would define where AI can improve insight generation, competitive monitoring, content iteration, customer research synthesis, and campaign personalization while retaining strong human judgment for strategy and quality. The team would have shared workflows, governed data sources, clear review standards, and measurable productivity and impact goals. I would also invest in developing PMMs who can understand AI products deeply and communicate their practical business value without overstating capabilities.
I use a layered messaging model anchored in a common customer outcome but tailored to each audience's priorities. Engineers need credible technical detail, integration clarity, and workflow benefits; product leaders need faster learning and better decisions; executives need strategic impact, efficiency, and growth outcomes. Customer evidence, demonstrations, and role-specific proof points ensure the story remains concrete and credible.
In ambiguous environments, I establish a working point of view rather than waiting for perfect information. I rapidly synthesize customer research, market signals, product direction, and field input into a testable narrative and GTM hypothesis. I communicate assumptions and decision criteria clearly, run focused validation, and update the plan quickly as evidence emerges.
Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com.
As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.
Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.
About The Role & Team
We’re looking for a Head of Product Marketing to define how Amplitude brings its multi-product portfolio to market. You’ll shape the narrative across our analytics platform, Statsig, and our proactive Agents—creating a clear, differentiated story while helping each product win with its target audience.
This is a player-coach role. You’ll set the strategy and operating model for Product Marketing while staying close to the work: shaping positioning, leading major launches, co-building AI loops to deliver customer and competitive insights, and partnering with Product, Engineering, Sales, and Marketing.
You’ll join at an important moment for the portfolio, as Amplitude expands beyond analytics and into experimentation to support the future of product development and iteration. If you’re excited by the opportunity to shape the story and market, build the team, and build an AI native PMM org, you’ll feel right at home.
As a Head of Product Marketing, you will:
- Define Amplitude’s product narrative and positioning: Own the overarching product marketing strategy and point of view across our multi-product portfolio, including analytics, Statsig, and proactive agents. Develop a differentiated point of view and way to bring the company’s worldview to life, staying close to how teams at all stages of maturity curve are building.
- Lead GTM strategy for major products and launches: Partner with Product and Engineering to bring new products and capabilities to market—from positioning and messaging to launch strategy, enablement, customer proof, and adoption. Set a creative approach that caters to the audience, market, and maturity of each product.
- Build and coach a high-performing AI native PMM function: Set the team’s priorities, operating cadence, and bar for quality while developing PMMs into stronger strategists and storytellers.
- Turn customer and market insight into strategy: Develop a deep understanding of our customers, competitors, and market dynamics. Bring those insights back to Product, Engineering, and GTM to influence the product and experiments.
You’ll be a great addition to the team if you have:
- You’re a player-coach by nature—you can set strategy and lead a team, but you’re equally comfortable writing the positioning, building the narrative, jumping into a customer conversation, or helping shape a demo.
- You have an AI-native mindset and a point of view on how AI is changing products. You build yourself and have a vision for how PMM should be structured around AI.
- You’re an exceptional multi-audience storyteller. You can make a complex technical product compelling to an engineer, useful to a product leader, and strategically important to an executive.
- You are high agency. You don’t wait for the perfect brief or a fully formed playbook; you push your team to make the first draft, test it with customers, learn quickly, and keep improving.
- You thrive in ambiguity and change. You’re comfortable operating at the intersection of Product, Engineering, Sales, and Marketing, and you know how to create clarity when the product and market are still evolving.
At a minimum, you need to have:
- 10+ years of product marketing experience, including significant experience leading product marketing strategy for technical, enterprise, SaaS, developer, data, or AI/ML products.
- Experience leading and developing a product marketing team, while maintaining a strong track record as a hands-on individual contributor.
- Demonstrated success defining product positioning, messaging, GTM strategy, and major product launches across a multi-product portfolio in complex or rapidly evolving markets.
- Experience partnering closely with Product, Engineering, Sales, Customer Success, and executive leadership to drive cross-functional alignment and business outcomes.
- Strong technical product marketing experience, with the ability to quickly understand complex systems (data, analytics, AI/ML, or developer platforms), build credibility with engineering teams, and translate technical capabilities into clear, differentiated market narratives.
Our values:
At Amplitude, our values guide how we show up for one another and for our customers:
- Humility: We operate from a place of empathy and openness, seeking to understand many points of view.
- Ownership: We take the initiative to solve problems that drive our shared company success.
- Growth Mindset: We’re tenacious in the face of challenges and seek feedback in order to grow ourselves and others.
- Customer Centricity: We put the customer at the center of everything we do and are deeply committed to their success.
We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.
Some of our benefit programs include:
- Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
- 401(k) retirement plan with an employer match of up to 1% of your eligible pay each pay period up to $2,000 annually
- Flexible time off, paid holidays, and more
- Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), new hire home office equipment, and much more
- Excellent Parental benefits including: 12 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
- Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy sessions
- Employee Stock Purchase Program (ESPP)
Other fun facts about Amplitude:
- Our customers love us! They’ve said we’re the #1 product analytics solution for 23 quarters in a row on G2.
- We care a lot about product innovation. We’ve made significant investments in talent and infrastructure to build the most powerful AI analytics platform on the market.
- We invest in our people. We offer mentorship programs, management training, and wellness initiatives.
- We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.
- We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.
- We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
- Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.
Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
This role is eligible for equity, benefits and other forms of compensation.
Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $285,000 – $427,000 total target cash (inclusive of bonus or commission)
Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $317,000 – $476,000 total target cash (inclusive of bonus or commission)
Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $317,000 – $476,000 total target cash (inclusive of bonus or commission)
Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $285,000 – $427,000 total target cash (inclusive of bonus or commission)
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $285,000 – $427,000 total target cash (inclusive of bonus or commission)
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.
By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.
Staying Safe – Protect Yourself From Recruitment Fraud
We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.
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